Over a 48-hour period last March, major events staging company Stagekings lost 98% of their business due to restrictions on mass gatherings in the wake of COVID-19.
Their plan to survive the pandemic took them from manufacturing sets and stages for events like the Commonwealth Games, the Edinburgh Military Tattoo, and Ninja Warrior, to manufacturing furniture for Australia’s new stay-at-home workforce. After all, they already had the right team, tools, and equipment for the job. In one day, they designed a single desk, which became the key offering of their new brand, IsoKing.
Helmed by Jeremy Fleming and designed by Mick Jessop, IsoKing’s range proved an instant hit with customers and within four weeks, they had managed to sell 4,500 pieces of furniture, more than double their staff and save the company from the brink of financial ruin. One year on, their new venture is thriving, and they are ready to launch a complete range of home furniture.
“The IsoKing desk is what we thought would save us when COVID hit, or at least keep us busy, and it certainly did that,” says Jeremy. “With restrictions easing, the set design and production work for Stagekings has come back, but IsoKing saved us and turned into a really viable long-term business that we love working on.”
IsoKing At Home is their new, ultra-modern furniture range, initially launching with six unique pieces, all available online. The sleek Scandi style that drove their home office range continues in their full range of permanent home furniture. Think chic coffee tables, modular bookshelves, and striking bed bases.
“For us it’s always been about making something really special with that wow factor,” Jeremy explains. “Simplicity and function has always been key to our design, and this is really evident in the new IsoKing At Home range.”
Aside from the smart design and durability, part of IsoKing’s success has been the affordability of their range and the speed of delivery once purchased online. Plus, all pieces are made using sustainably sourced local birch ply, with easy, no-tools assembly.
Not forgetting their roots in the live entertainment industry, IsoKing donates a percentage of all furniture sold to Support Act’s COVID-19 Emergency Appeal. To date, they have raised $90,000 for music industry workers affected by the pandemic.