Freedom Kitchens have today announced a disruptive new product: the ready-to-assemble, high quality Essential Kitchen range. Developed to address the needs of the DIY market, the range is available now, distributed throughout their kitchen showrooms within Freedom stores.
While the most appealing selling point of a ready-to-assemble kitchen is the price — saving the customer thousands in labour costs because they can assemble and install it themselves — the Essential range has been developed in response to feedback about the lack of high quality options on the market.
“The Essential Kitchen range is a real game-changer because it’s filling a gap in the DIY market for a product that’s been expertly designed, using high quality materials,” explains Tracy Smedley, director of marketing and retail for Freedom Kitchens. “They’re still cost-effective, but without compromising material quality. Because we deliver the cabinetry ready to assemble rather than factory assembled, we’re able to offer the DIY customer outstanding value.”
The Australian-made cabinetry comes with a seven-year warranty and soft close doors and drawers as standard. Customers buying the flatpack range will still get the services of a Freedom Kitchens designer included, who will visit them in their home for a consult and site check.
Download The Essential Kitchen range catalogue now from the Freedom Kitchens website, or visit a Freedom Kitchens showroom in Freedom Furniture stores.
If there’s a gap in the market for convenient self assembly kitchens then Freedom certainly isn’t going to fill it. I’ve had a poor experience due to design errors, slow pick-and-pack of the cabinetry, shambolic delivery to site, and then very poor communication from Freedom (when the going gets tough, Freedom’s job-related communications portal goes very quiet…).
In retrospect I’d have done better just to go to IKEA.