There’s a new concept in online shopping for you to explore and I’m pleased to say Interiors Addict is a part of it. Great.ly is a US-based curated ecommerce platform that connects trusted tastemakers with talented makers from across the world, including, of course, Australia. And there’s a LOT of gorgeous homewares to be found!
GREAT.LY aims to streamline the maker marketplace. The company has tapped tastemakers (including me!) to curate their own boutiques and do all of the selling, so makers only have to worry about doing what they truly love doing— making. Shoppers will discover the best accessories, home and kids products created by distinct makers from near and far, handpicked by the tastemakers they already follow, all in one beautifully curated place.
“Tastemakers are a powerful force online, motivating the purchasing habits of millions of people worldwide daily, yet no one has made them central to an online shopping site where makers go to sell their fabulous products. GREAT.LY is an ecommerce platform that leverages the audiences of tastemakers to drive sales for the maker economy. It is a simple win-win situation,” says Sarah Bryden-Brown, founder and CEO.
Unlike many startups that launch with a product, and then look for an audience, GREAT.LY is launching to a massive audience right from the start. Its tastemaker network currently has over 30 million pageviews per month. And, that’s only the beginning. GREAT.LY has raised $500,000 with the goal to grow to 1,000 tastemakers selected from across the globe, reaching combined pageviews of 200 million, within 12 months.
With a transparent revenue model, GREAT.LY shoppers see just where their money is going. Tastemakers, who already spend their days searching the world for beautiful things to write about, can finally setup shop to share those finds and make a profit, earning 30% of every purchase made through their boutique, plus an additional 5% for sales across the site from shoppers they bring to the platform. Makers receive 50% of sales, and a built-in global sales channel.
I really enjoyed filling my boutique with goodies, especially affordable art, which I hope you’ll love!
Some of my favourite international interiors and lifestyle bloggers are also tastemakers, including Victoria Smith (SF Girl By Bay), Holly Becker (decor8), Taylor Sterling and Caitlin Moran (Glitter Guide), Alaina Kaczmarski and Danielle Moss (The Everygirl), Will Taylor (Bright.Bazaar). Great company to be in!
Disclosure: I will receive a commission on any sales via my Great.ly boutique.