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Dalani, Temple & Webster and Home Culture go head to head in battle of the online members-only homewares sale sites

By Jen Bishop •

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Within a few days at the end of October, three members-only websites (Dalani, Home Culture and Temple & Webster) launched in Australia, offering high end homewares brands at up 70% off. They all announce new sales throughout the week.

It’s a new phenomenon for the Australian market and one that seems to be proving very popular with all three sites reporting growing memberships and sales. But is there room for three sites offering the same kind of thing?

Interiors Addict gave all three of them the chance to explain what they offer and why they stand out from the crowd. First up, we spoke to Victoria Baker, editor at Temple & Webster. She’s excited they’ll be selling authentic Eames chairs on the site next week and says there are lots of exciting plans just around the corner.


What’s the story behind you setting up this business in Australia?

That’s easy, we’re all Australian, so really it was the logical choice for us!

 

How would you sum up your site and its offering?

Temple & Webster is all about the home. Our aim is to inspire everyone to create beautiful spaces in their home with the best of Australian and international design, at significantly reduced prices compared to regular retail.

We provide our members with access to beautifully presented collections of authentic designer furniture, homewares, kitchenware, tableware, linen, art, decor, gifts and more from both well-known and up-and-coming Australian and international designers – all at up to 70% off RRP.

Under the banner of T&W Style Compass we also regularly feature hand-picked curated collections from leading design commentators, interior designers, stylists and the designers themselves – the first is a collection by David Heimann of Orson & Blake and we’ve already got a jam-packed schedule for 2012.

 

There are now three similar players in the market (Dalani, Home Culture and Temple & Webster). Why are you the best/different?

Ultimately it is the customer who decides who is best for them. That’s why we treat our customers like our best friends. We take care of every member as though they are a VIP (which they are!), whether they’re just browsing, or spending $5 or $5,000, the service and support they receive from Temple & Webster is always first class. We take the exactly the same approach with our suppliers as well.

Our fantastic team is completely dedicated to making the Temple & Webster experience the best we can for our members.  Everyone is involved in every aspect of our sales events, from production right through to packing boxes, and this means we’re incredibly responsive to the needs of our members.  

It’s this commitment to the highest quality service combined with our years of experience and our longstanding connections in the industry that allows Temple & Webster to present a range of products (and people) at amazing prices like no other brand can. We can’t wait for our Living Edge sale next week, featuring an authentic Eames lounge chair and ottoman!

 

Do you think there is space in the market for three websites like this?

Absolutely. And we expect to see even more entrants into this category. Healthy competition in this space is good for everyone, it drives innovation in all areas of the shopping experience from browsing, through to purchase, delivery and beyond.

 

Do you think this is something the Australian consumer has been waiting for?

Yes!  We’re amazed at how fast our membership is growing and we’ve had overwhelmingly positive responses to our sales events. Australians are tech savvy and smart about savings, so they have embraced online shopping wholeheartedly.  We’re offering an elegant, beautiful way to shop online for the home, at great prices.  That’s been a long time coming.

 

What are your plans for the site in the next 6 months?

You’ll have to wait and see! We’ve got something new planned in just about every area of the Temple & Webster experience. Let’s just say we can’t wait to get our new features in front of our members – and we’re not just talking about our website either… It’s such an exciting time and we’re thrilled to be leading the charge.  Of course we’ll continue to focus on sourcing great products at amazing prices and providing first-class service because that is the very essence of what we do.

Tomorrow, read what Dalani had to say…

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December 9, 2011

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Located in Melbourne’s Elsternwick, this stylis Located in Melbourne’s Elsternwick, this stylish home was renovated recently with @keenarchitecture and @studio_esar at the helm. Brimming with fun, functionality and colour, the home is shared by ex MasterChef contestant Peter Kritikides, his wife Erica and their two children. 

Occupied by the family since 2015, the renovation brief called for a sympathetic yet modern upgrade to the heritage listed original home as well as the demolition and rebuild of the back of the residence.

Want to see the kitchen? Head to the blog via link in bio.

#elsternwick #melbournehome #melbournehomes #masterchefaustralia #masterchefcontestant #masterchefcontestants #chefskitchen #heritagearchitecture #heritagehome #heritagerenovation #monochromehome #colourfulhome #bookshelfstyling #bookcasestyling #colourfulbooks #fireplacedecor #velvetcouch #livingroomstyle #livingroomart
GET THE LOOK. All the finer details of Sunday's Bl GET THE LOOK. All the finer details of Sunday's Block master bedroom walk ins on the blog now.

Which was your fave?

Via latest posts link in bio now.

#walkincloset #walkinwardrobe #walkinrobe #wardrobes #wardrobe #wardrobe #bedroomstorage #masterbedroomdesign #mastersuite #theblockroomreveals #theblock #theblock2023 #kinsman #kinsmankitchens #kinsmanwardrobes #dressingroom #dressingtable
A home that got all its extra special details AFTE A home that got all its extra special details AFTER handover with stunning results!

When Emma Fuller built her family home five years ago, she went with the ‘basic’ package with a view to elevating the spaces in a more budget-friendly manner down the line. Knowing that she couldn’t afford her entire wish list upfront, she made allowances within the plans so that she could add all the special details later.

“Although the builder could have incorporated every detail we asked for, we knew it would have blown our budget, but that didn’t mean I was going to let the dream go,” says @hamptonsinhighfields 

Patience and hard work have definitely paid off and today on the blog we are showing you how she did it from adding a fireplace, bench seat, wallpaper, french doors, a mudroom, built in bookcases, fretwork, kitchen island trim, IKEA wardrobes and more!

Via link in bio now.

#newbuild #hamptonsaustralia #hamptonsnewbuild #fretwork #benchseat #benchseating #fireplace🔥 #fireplacedecor #ikeahacks #diymudroom #mudroom #kidsroomwallpaper #frenchdoors #frenchdoor #hallwaydoors #frenchdoorpantry #butlerspantrydesign #newbuildupgrades
Flatpack definitely doesn't have to be basic or bo Flatpack definitely doesn't have to be basic or boring!

The latest @kaboodlekitchen trends release, in collaboration with stylist @jono.fleming, are anything but. These are just 4 of 6 new colours for the brand, sold in Bunnings.

Head over to the blog via link in bio to see the others (hint: one of them might be pink! 🩷). You'll also find out how to get a free copy of the latest Kaboodle edit magazine sent to you, chock full of inspiring real projects like my navy laundry!

Which of these is your pick? Would you venture outside of a white kitchen? What colour is yours?

#kaboodlekitchen #kaboodlelaundry #kaboodle #flatpackfurniture #flatpackkitchen #bunningskitchen #flatpackcabinets #budgetkitchen #ontrendkitchens #colourfulkitchen #colouredcabinets #kitchencolourtrends2023 #colourtrends2023 #boldkitchen #jonofleming #interiorsblog #interiorsaddict #bunningsdiy #heartyourhome #realreno #realrenovations #kitchenbeforeandafter #kitchenonabudget #colourfullaundry #flatpacklaundry
Block judge @darrenpalmerofficial launched his own Block judge @darrenpalmerofficial launched his own rug range this week and they're a bit gorgeous! 😍 These are the kind of beautiful, neutral, textured, natural, ethically and sustainably produced rugs that will stand the test of time.

Pop over to the blog via link in bio to read our chat with him.

“I believe in the democratisation of good design,” says Darren, who wanted the rugs to be affordable. “It was very important to me that they were ethically made, and they are all Good Weave certified ensuring that no child labour is involved in their creation."

#darrenpalmer #darrenpalmerofficial #darrenpalmerinteriors #theblock #rugshopping #rugdesign #ruggoals #rugmaking #naturalrugs #sustainablerugs #ethicalrugs #jute #juterug #juterugs #handcarved #interiorsaddict #theinteriorsaddict #heartyourhome #goodweave
Steph and Gian's master WING won them an almost pe Steph and Gian's master WING won them an almost perfect score on the Block last night.

Even if their bedsides weren't exactly generous, they were bigger than most last night. What was going on there?!

As ever, love to know your thoughts. See more, read the judges' comments and shop the looks via link in bio now.

#theblockroomreveals
#theblock #theblock2023 #blockshopper #masterbedroomdecor #masterbedroomdesign #mastersuite #mastersuites #walkincloset #walkinwardrobe #walkinrobe #theinteriorsaddict #interiorsaddict #jenbishop #heartyourhome #realreno
The latest pieces from @mockaaustralia are designe The latest pieces from @mockaaustralia are designed to give your home an endless summer feel ☀️

The Dilllon rattan bedhead is $399, the Blair buffet (swipe) is $469 and (swipe again) the rattan Canyon cabinet is $259.

See more on the homepage now via link in bio.

#rattanlovers #rattan #rattanfurniture #rattandecor #rattanbed #rattanbedhead #timberbuffet #mockaaustralia #mocka #affordablefurniture
My home is not always photoshoot ready, guys! Bu My home is not always photoshoot ready, guys! 

But check out my navy laundry looking perfect in the new issue of @kaboodlekitchen's edit magazine (and the reality!).

Two years on, we're still loving this room!

You'll also see the entertainment unit we created with the same Berry Blue Kaboodle.

Get a free hard copy sent to you (it features many other gorgeous projects using Kaboodle flatpack) or download the digital version via link in my bio now. Enjoy!

#kaboodlekitchen #kaboodle #kaboodlelaundry #flatpack #bunnings #interiorsaddictfamilyhomereno #interiorsaddict #theinteriorsaddict #jenbishop #barndoor #laundryroomdecor
▶️ Swipe for before! Bathroom of my dreams 😍

Overcrowded with fixtures and with very little natural light, this main bathroom was in need of an update. The existing window was removed and replaced with custom steel bi-fold doors with clear glass above and ribbed for privacy below. “They provide an abundance of natural light and connection to the beautiful garden and incredible view. Indoor or outdoor bathing is now optional!” says Darren Genner of @studio__minosa 

Head to the blog via link in bio to see this home's KITCHEN transformation.

#outdoorbath #outdoorbathroom #outdoorbathtub #gardenbathroom #gardenviews #bifolddoors #steelbifold #blacksteeldoors #blacksteeldoors #bathroombeforeandafter #studiominosa #bathroomdesigninspiration #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome  #indooroutdoorflow
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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 10 years. She is mum to two young boys and lives in Sydney.

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