The creation of Caroline Olah, an Australian interior architect currently based in Hong Kong, Reddie is a new brand on the scene that allows you to purchaseย bespoke furniture at affordable prices online.
โWhen I looked at the furniture market, particularly online, there were limited stores where you could find good quality, handmade and original designs at an attainable price, let alone ones you could customise. It was at that point that I set out to createย Reddie,โ says Caroline, who spent over a decade working in Australia, the US and the UAE before starting her current venture.
Broken down into four distinct aesthetics, โBoxy Bobโ is monolithic, boxy and beachy while โSimple Suzyโ is clean, minimalist and slick. โVinny Vintageโ is angular and tailored while โWire Willyโ is light, mid-century and wirey. And with prices starting from $249 for a side table and $699 for a coffee table, bespoke has never been so affordable.
The brand currently offers side tables, coffee tables, dining tables, storage seating and desks – all available toย mix and match with differentย finishes. There are over 1,000 combinations that can be made from a mix of legally harvested natural and whitewashed teak, Italian Carrara marble and powder-coated metals in five colours.
โIโm so proud to be launching Reddie in my home country โ Australians definitely have a keen eye for design and they like to choose furniture that suits their personal tastes and homes,โ says Caroline of the brand thats pieces are made to order in central Java โ Carolineโs place of heritage.
โReddie is a fun and approachable furniture brand. It aims to make furniture shopping enjoyable, easy and accessible by allowing you to create your own unique furniture. Your designs can vary from funky and colourful, to clean and simple. Itโs is your one stop shop for well-designed furniture essentials,โ says Caroline.
Sydneysiders will be able to peruse the Reddie wares in person at the brand’s pop-up shop as of next month – check it out at 36B Oxford St, Paddington from November 10 until December 7.
Shop online.