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How to ‘cookie cut’ your way to reno riches

By Naomi Foxall โ€ข Leave a Comment

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Imagine if every time you cooked a recipe you went out shopping for all the ingredients from scratch. The butter, sugar, eggs, flour, herbs and spicesโ€ฆ all the staples youโ€™d realistically expect to find in any cookโ€™s kitchen. Youโ€™d not only be wasting a lot of needless time hunting down ingredients, youโ€™d also be wasting money as you toss out leftovers and start afresh each time. Wouldnโ€™t it be a much smarter approach to buy all the key ingredients in bulk and maybe whittle your repertoire down to a few favourite recipes? After all, some of the worldโ€™s most successful restaurants donโ€™t have a book-sized menu; they offer just a few key dishes and do them exceptionally well.

This is the rationale I apply to cosmetically renovating properties for profit. Welcome to what I call the โ€œcookie cutterโ€ approach.

cookie cut your way to reno riches

Cookie cutting your way to riches

Why cookie cutter?

For cosmetic renovations on low-budget properties, you simply donโ€™t have the budget โ€“ or the need โ€“ for individual design. Not if youโ€™re in it to make a profit. In modest suburbs, thereโ€™s always going to be a price cap on what buyers will pay for a renovated property, so the more you spend on unnecessary extras, the more youโ€™re eating into your profit margin. Or worse, losing money. By developing a palette of colours, materials and even tradies that you transport from one project to the next, you streamline all your costs and reduce wastage.

Employ timeless design

The trick is to use colours and quality finishes that stand the test of time. It doesnโ€™t mean every look is the same โ€“ you might have two or three different colour palettes to choose from, the same with flooring, kitchen finishes, etc โ€“ but the point is you have all those materials ready to roll out on every project. I provide my students with a Cosmetic Style Guide, which lists all the colour palettes and materials they need to buy, depending on the value of the property and buyer/renter expectations. It might be simple micro blinds for a low-priced property; plantation shutters for a higher price point. Laminate benchtops for the budget kitchen; Caesarstone for the next step up. Then you add individual flair, like a colourful feature wall or striking wallpaper, or some terrific retro lights, or a splashback of interesting tiles. None of those things are costly, but add real wow factor. And property styling at the end will be your final masterstroke.

Save on labour costs

Taking a cookie cutter approach means your team of tradies know exactly what to do with any new project, so thereโ€™s no need to be on site every day, micro-managing every detail โ€“ like you would if you were inventing a new look each time. Tradies can just get on with the job, and you can get on with finding new profitable projects to work on. The key is to replicate a successful template across all your projects, so you get maximum time, labour and cost efficiencies.

Here are four different looks that all use my cookie cutter concept. You can see the similarities, but also the subtle differences that give each their unique personality. After more than 25 years of profitable renovating across 100+ properties, I can safely vouch for the success of this proven formula.

Project 1

Gross profit: $45,000

cookie cut your way to reno richesย Beforecookie cut your way to reno richesAfter

Project 2

Gross profit: $40,000

cookie cut your way to reno richesย Beforecookie cut your way to reno richesAfter

Project 3

Gross profit: $35,000

cookie cut your way to reno richesย Beforecookie cut your way to reno richesAfter

Project 4

Gross profit: $66,000

cookie cut your way to reno richesย Beforecookie cut your way to reno richesAfter

Cherie Barber is the director ofย Renovating for Profit, a company that teaches everyday people how to buy and renovate properties for a profit.

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May 19, 2017

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Please don't show my boys this room or they'll wan Please don't show my boys this room or they'll want one like it!

How gorgeous is this Brisbane kids' bedroom?! 

@brittwhitestudio worked closely with the boys (aged 7 and 9) to understand their needs with a bespoke bunk bed solution crafted by BRC Cabinets, featuring ample storage as well as an under-stair hidey-hole, a useful reading nook for books and a built-in charger for electronics. Local craftsmen Emmettโ€™s Ropes designed and hand-tied the ropework on the top bunk and the supporting pillar beneath.

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We're a bit obsessed with Cara Standen's balcony m We're a bit obsessed with Cara Standen's balcony makeover using @kmartaus stone tiles!

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Love your work @twin_palms_lennox

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Feeling relaxed ๐Ÿฅฐ
Did you see this cracking little transformation on Did you see this cracking little transformation on @sellinghousesaus last night?

We have all the finer details on the blog today via link in bio. Particularly love the kitchen refresh using the existing blue cupboards which really weren't doing anything for me before ๐Ÿ˜‚

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Our friends at @mintdesignau have done it again!

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Swipe for before & afters of today's real reno. L Swipe for before & afters of today's real reno.

Located inside a 1912 sandstone villa in Adelaideโ€™s Kensington, this bathroom makeover combines classic and contemporary elements that complement the homeโ€™s original, period features. 

Designed by the homeโ€™s owner @designby_Tahirih, who is a property stylist too, the renovation came sooner than expected after water ingress made the makeover of their only bathroom an urgent necessity!

The whole project cost an impressive $20k, project managed herself.

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About Naomi Foxall

Naomi Foxall is a freelance writer, content and social media manager, living on the NSW South Coast.

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