Combining beautiful Australiana inspired packaging with a luxe product has proved a winning formula for Aussie homewares brand Murphy & Daughters, who just scored a place on Oprah’s Favourite Things for 2019! “It’s the kind of win every small business dreams of,” says founder Sarah Murphy.
A decade in business has seen the brand’s product line-up grow from a super-successful range of bon-bon soaps to include other soaps, hand creams, bath salts and candles. And while the products are already stocked in the US, at stores such as Anthropologie and Bloomingdales, inclusion on Oprah’s coveted list is a boon for the small, Melbourne-based, family run business.
As for the specific product that took Oprah’s fancy, it’s the brand’s 1kg tin of bath salts that have scored the publicity jackpot. Available in lime, cucumber, rose, green tea, geranium, violent and frangipani, they are made in Australia using Australian salt and fragrances and come packaged in gorgeous tins designed by Penelope Gibbs, that feature distinctly Australian flora and fauna.
The salt contains trace minerals of beta carotene, potassium, iodine and magnesium that detoxify the skin, boost circulation, remove dead, flaky skin and sooth muscles too.
Sarah is working around the clock, with her daughters Lola and Posy, to fill cans and package orders. “We’ve hired a new warehouse and eight additional staff. Tonnes and tonnes of Australian salt has been purchased and new labelling equipment has been bought. Little sleep is being had!” says Sarah.
The products will be listed for sale on ‘Oprah’s Favourite Things’ online store and will also be featured in the December 2019 issue of O, The Oprah Magazine. Most businesses that make it onto this list report a massive boost in sales, so here’s hoping Murphy & Daughters do too!