If you’re lucky enough to have been to Italy’s Amalfi Coast you’ll know it has no shortage of photogenic vistas which is no doubt why The Print Emporium’s founder and creative director Zoe Bristow chose to capture it for her latest collection. Photographed on the Amalfi and the nearby island of Capri, Zoe had quite the adventure shooting the location’s iconic blue and white umbrellas, rocky outcrops and classic coastal Italian scenes for the print series that is priced from a very affordable $29.
“I had to bluff my way in as I didn’t realise we were supposed to have booked a month prior!” says Zoe of the process by which she captured La Fontelina Beach Club series – her favourite images from the new range. “The staff were amazing and let us spend the day there snapping photos, swimming and hiking up and down the hundreds of cliff steps,” says Zoe who also perched precariously over the cliff to capture the scene from an aerial perspective.
Another highlight of the range is the One Fire Club series – notable for the mass of orange umbrellas that characterise the photographs. “I hired a private boat and driver for half a day to take me along the Amalfi coastline and I jumped off bare-foot with my camera and took in the scene from all angles possible as it was so striking!” says Zoe.
The Sorrento Bathers series was captured in another private hotel after some further smooth talking by Zoe while her partner waited in a car in the no-standing zone outside. “Let’s just say I went to great lengths to get many of the shots in the Amalfi series this season!” says Zoe.
Another part of the collection was photographed in the adjacent island of Capri, the Capri Boat image a particularly beautiful one. “I spotted this old vessel tied up and floating on the most beautiful blue green water I had ever seen, looking almost as if it was flying,” says Zoe of the alluring scene. If the image doesn’t make you want to book an Italy trip pronto I don’t know what would!
Italy wanderings aside, it’s been a very busy time for Zoe of late given she had a stand at the recent Décor + Design show and the Reed Gift Fair in Melbourne. “It was a little crazier than normal in terms of the prep time as I had literally just hopped back off the plane from Italy two weeks before, so I was busy prepping my images for production, painting walls until the wee hours, and then we were away with the shows,” says Zoe who showed the Amalfi photographs alongside the rest of her new range that features diverse imagery including washed out Australian coastal prints, dried palms and pampas grass, a Moroccan desert scene, Greek coastal theme, painted abstracts and a Parisian theme too.
And with no plans to slow down anytime soon Zoe will be running a pop-up shop in Melbourne from October until the end of December. “It will be in buzzing Lygon Street in Carlton so for any readers that are in Melbourne, I’d love you to pop in and see some pieces from the range!”
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