When it comes to owning a holiday rental, interior design is often an overlooked or rushed part of setting up the property. For many owners, it can also be considered an unnecessary expense. However, creating a warm and inviting space that leaves a lasting impression on guests doesn’t need to break the bank.
As an Airbnb concierge managing multiple successful properties, Charlotte Brett of BNB Butler has learned that getting the design right not only helps to attract the guests you want, it can also make the difference in creating a memorable experience for travellers.
With the right strategies and thoughtful touches, any short-term rental can feel like a true home-away-from-home for guests, without overspending.
Whether you’re refreshing an existing property or setting up a new one, Charlotte shares her expert tips to make your B&B stand out, on a budget.
Add character with accessories
Accessories are the secret weapon for creating a cosy and personalised holiday rental. By simply updating accessories and artwork, you can make a space feel more current without the expense of replacing all the furniture. Think throws, cushions, books, rugs, and artwork – small details that can make a big impact.
Choose items that resonate with your target audience. For example, a forest or country retreat might include earthy-toned cushions, plaid throws, and books about local wildlife or nature walks. Telling a story through tailored items like books, artwork, and accessories can help guests feel connected to the personality and history of your local area.
This approach not only creates a welcoming environment but also allows guests to feel like they’re living like locals. Keep it intentional and avoid clutter; your goal is to balance homely charm with a clean, inviting space. Guests will appreciate thoughtful decor that feels warm but not overwhelming.
Welcome guests with thoughtful touches
First impressions matter, and a small gesture can go a long way. Consider leaving a welcome gift, such as a bottle of local wine, a selection of teas, or a sample of handmade chocolates. Pair this with a handwritten note and a guide to the local area, featuring your favourite cafes, restaurants, and hidden gems.
Teaming up with local businesses for guest goodies is a win-win. Not only will it delight your guests and save on your budget, but it also supports your community. These thoughtful extras create memorable experiences that encourage glowing reviews and repeat bookings.
Reuse and refresh with a designer’s eye
You don’t always need to buy new furniture to achieve a cohesive and stylish look. Save time and money by reimagining your existing pieces for maximum impact. While some of us may look at that old bedside table or armchair as nothing but an eyesore, you can transform the feel of your space with simple styling tricks. For example, a fresh coat of paint and updated window treatments are relatively low-cost updates that go a long way in making a great first impression, both in your listing photos and in person. These changes don’t have to cost a fortune, as there are options to suit every budget.
If you aren’t sure where to start, an interior designer can advise on what to remove, what to keep or can completely fit out a property to be professionally styled and ready for guests from start to finish. Businesses such as Grove Design Studio even specialise in short-term rentals, and can ensure your property achieves a standout look that appeals to travellers. If you don’t have an eye for interior design, this can be a great way to get the best out of your rental and budget.
Opt for quality personal care products
Every detail matters when it comes to creating a space that your guests love – including the toiletries. Investing in quality personal care products is a simple yet effective way to elevate your B&B’s appeal. Look for bulk deals on luxury-looking hand wash, shampoo, and conditioner that will last across multiple bookings.
Some hosts even go the extra mile by including perfumes or colognes for guests to use. These small luxuries can leave a lasting impression, making guests feel pampered and well cared for. For a hassle-free solution, consider engaging a service like BNB Butler to handle sourcing and setup, so you can sit back as all the finer details are taken care of.
Creating a cosy, budget-friendly B&B is all about thoughtful choices and attention to detail. With a little creativity and effort, you can turn any space into a standout stay that guests will rave about.
-Charlotte Brett is the CEO and founder of BNB Butler. She founded BNB Butler in 2015 to provide a high-quality, boutique property management service for the short-term rental market. In 2024, she was named National Short Stay Property Manager of the Year. Under Charlotte’s leadership, BNB Butler has grown from a one-person operation to a full-service, boutique agency with dedicated in-house cleaning teams, multiple service vehicles, dynamic pricing technology, and a pricing specialist to optimise returns for property owners.
