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Reed Gift Fairs reveals The Activator Pod

By Amy Collins-Walker โ€ข Leave a Comment

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Sponsored by Reed Gift Fairs

With the pervasiveness of online shopping, thereโ€™s no denying that traditional retailers must find new and innovative ways to lure customers back into bricks and mortar stores. And itโ€™s something that the team at Reed Gift Fairs will cover at the upcoming Reed Gift Fairs Sydney February event, from 23-27 February at ICC Sydney. To celebrate the 50-year anniversary of the event, the line-up will feature two new product categories (Travel & Tech) plus The Retail Activator Pod. Staffed with industry experts, theyโ€™ll help you unlock the secrets to getting customers through your shop doors, engaged with your brand and spending!

Retail Activator Pod
Hosted by a team of retail aficionados, the custom built Retail Activator Pod will be located in the event’s new Travel & Tech precinct on level 4 and will be open from 9am until 6pm daily. It’s a great place to discover ideas and techniques to help engage customers, create more inspiring in-store experiences and drive sales. With no appointment necessary, you can drop in and chat to the team about everything from โ€˜design and digitalโ€™ to โ€˜point of purchase and display,โ€™ โ€˜interactive technologyโ€™ and โ€˜customer culture.โ€™ They will also reveal how to drive brand loyalty, create powerful visual displays, develop a consistent multi-channel brand and engage customers with interactivity and cutting-edge technology. This is the place to discover everything about the next generation of retail.

Meet the experts
With over 30 yearsโ€™ retail experience, Marguerite Bell is the founder of Retail Life, a company that works with Aussie retailers to help them meet and exceed the expectations of contemporary shoppers. Marguerite is a highly sought after independent retail consultant and has worked with Sheridan Australia, Dymocks, Interflora, Harbour Town Adelaide and Charter Hall shopping centres to name a few. There are few people in Australia more qualified to discuss all aspects of retail than Marguerite.

A visual communications expert with over 30 years industry experience, Grant Cunningham is the CEO of Sydneyโ€™s Allprint Graphics. Experts in creating printed visual communication materials using the latest technologies, Allprint Graphics produce everything from bespoke counter displays, freestanding display units, in-store signage, outdoor signage, decals, window displays and installations. Much of this is created using new digital equipment that allows for the production of bespoke point of purchase items that a few years ago wouldnโ€™t have been possible. He is your go-to guy for everything visual.

Euan Wilson is the founder of Tap Media, a tech company that is changing the way that shoppers interact with bricks and mortar retail stores. Tap Media technology allows shoppers to tap their smartphone to retail displays of products and immediately launch critical information about the products (no app required). This puts general product info, online reviews and more in the hands of shoppers while providing valuable feedback to the retailer on the customer journey too.

Graphic designer Melissa Webber is the founder the Sydney based boutique design and digital agency Holy Cow! The company specialise in branding, environmental design and digital solutions with a customer-centric focus that has seen them work with many large retail groups including Lend Lease, The Perron Group, Dexus, Mirvac, Colliers and CBRE. Holy Cow! is renowned for its award-winning partnerships with retail brands including Dymocks, Mad Mex, Pie Face and Sumo Salad.

Reed Gift Fairs Sydney February |ย 23-27 February 2019 |ย ICC Sydney Exhibition Centre

REGISTER HERE

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January 30, 2019

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Did you see this cracking little transformation on Did you see this cracking little transformation on @sellinghousesaus last night?

We have all the finer details on the blog today via link in bio. Particularly love the kitchen refresh using the existing blue cupboards which really weren't doing anything for me before ๐Ÿ˜‚

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How's this for a compact back yard TRANSFORMATION? How's this for a compact back yard TRANSFORMATION?!

Our friends at @mintdesignau have done it again!

Homeowner Briony Marsh says: Itโ€™s totally changed our home lifestyle now we can sit outside on the lounge in the sun or shade, be in the pool, spa, sauna or cooking pizzas and hanging out with friends. It sounds cliched but it really feels like we are on holiday at home!โ€

Head over to the blog to see the finer details, including a sauna and a seriously good looking copper pizza oven. There's a lot packed into this space!

#backyards #smallpools #smallpool #homesauna #pizzaovens #outdoorpizzaoven #landscapedesigner #mintdesign #holidayathome #resortstylehomes #landscapeartist #backyard #exteriorinspiration #exteriormakeover #exteriordesigns #pergoladesign #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
Swipe for before & afters of today's real reno. L Swipe for before & afters of today's real reno.

Located inside a 1912 sandstone villa in Adelaideโ€™s Kensington, this bathroom makeover combines classic and contemporary elements that complement the homeโ€™s original, period features. 

Designed by the homeโ€™s owner @designby_Tahirih, who is a property stylist too, the renovation came sooner than expected after water ingress made the makeover of their only bathroom an urgent necessity!

The whole project cost an impressive $20k, project managed herself.

Read all about it via link in bio now.

#realrenovations #realhomes #realreno #heartyourhome #renoaddict #freestandingbath #classicbathroom #classiccontemporary #classiccontemporaryinteriors #theinteriorsaddict  #interiorsaddict #jenbishop #homestaging #laundrymakeover #bathroomrenovations #bathroomremodels
Maybe it's an antidote to the grey weather but we Maybe it's an antidote to the grey weather but we find some of the most colourful interiors from my motherland, the UK!

This beautiful lilac kitchen is found in a renovated apartment by @llidesign in a grand mansion block in London's Bloomsbury. You can tour the rest of it on the blog now, via link in bio.

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I remember the chair being such a key purchase whe I remember the chair being such a key purchase when I put together my first ever baby room for Seb. I spent many an evening relaxing on mine while pregnant as I tried to get my head around impending motherhood! Not only are glider recliners like the Chelsea fromย @iltuttoย the most comfortable chairs EVER for those many hours spent feeding and settling, why shouldn't they look this good too, am I right?!

Did you love your nursery chair? Did it look this good?!

See more on the Il Tutto Chelsea Glider Recliner Chair via link in bio now.

#feedingchair #nurserychair #nursingchair #reclinerchair #nurseryroomdecor #nursery #nurserygoals #nurserydesign #babyroomdecoration #babyrooms #babyroominspo #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #iltutto #newmumlife
Here's a sneak peek of the kitchen and powder room Here's a sneak peek of the kitchen and powder room to whet your appetite! 

Head on over to the blog via link in bio to see the rest of this gorgeous Sydney reno by @_studio_trio 

Pix by @mareehomer.photography and styling by Jackie Brown.

#interiorsblog #interiorsaccount #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #realreno #housetour #australianhomes #australianhouses #sydneyhomes #sydneyhouses #texturedtiles #kitchenshelfie #kitchenshelves #kitchenshelf #powderroomdesign #powderroomwallpaper #studiotrio #kitchenhooks
There's a LOT of goodness in @sageandclare's lates There's a LOT of goodness in @sageandclare's latest collection Marguerite but the Aida rug has to be my personal fave.

Handcrafted from wool, it features a rustic check design with a rainbow of nostalgic colour. Embroidered edge stitching furthers its handcrafted feel. 

โ€œThis is pure colour joy bundled up in a hard-wearing and happy rug that will lift any room with ease," says creative director Phoebe Bell.

Head over to the blog now via link in bio to see more, including Phoebe's 5 faves.

#sageandclare #rugshopping #rainbowrug #tartanrug #checkeredrug #flatweaverugs #statementrug #handcraftedhomedecor #handcraftedhomewares #funhome #interiorsblog #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
A DIY dining nook bench seat with storage for $120 A DIY dining nook bench seat with storage for $1200!

After 4 years of saying โ€œa dining nook would be great thereโ€ฆโ€ South Australians @the_groves_abode finally got a quote from a local cabinet maker for a built-in bench seat with storage. When the $4,000 price tag was revealed, criminologist, chronic over-achiever and wannabe carpenter Andrew decided to have a crack at it instead.

And we're so impressed with the end result which cost just over a grand. Read what they did, what they used and how in the blog now, via link in bio.

#diningnook #benchseat #benchseating #builtinbench #upholsteredbench #diybench #diycouple #budgetdiy #bunningsdiy #interiorsblog #interiorsaccount #theinteriorsaddict #interiorsaddict #heartyourhome #realrenovations #realreno #diningroomideas #breakfastnook #breakfastnookdesign #homediyproject
Mess = stress! Today on the blog, @little_label_c Mess = stress!

Today on the blog, @little_label_co founder Natalie Manoushian is sharing her top tips for a more organised home. I'd love you to share your best tips in the comments too!

"Disorganisation puts barriers in the way. Imagine how much quicker you would get things done if your home or work space ran smoothly. Researchers have found that clutter can actually make it more difficult to focus on a particular task. From the frustration of not being able to find what we need, to the feeling of being constantly surrounded by chaos, a disorganised environment creates brain fog and can lead to procrastination and reduces productivity. It can also trigger feelings of stress and anxiety, making it difficult to switch off, relax and sleep well."

Read the full post via link in bio now 

#littlelabelco #labelling #labellingeverything #homeorganisation #homeorganizationtips #homeorganising #homeorganisation #organisationtips #tidyingtips #homehack #storagegoals #pantrymakeover #interiorsblog #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #cupboardstorage
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Amy Collins-Walker

About Amy Collins-Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

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