CULTIVER have opened their newest retail boutique on High Street, Armadale. Marking a long-anticipated return to Melbourne, it offers two levels over which clients can experience the brand’s signature collection of luxury textiles for the home.
Since launching online in 2012, CULTIVER has evolved how it connects with its customer base. The Armadale store, like two CULTIVER boutiques in Sydney, elevates the in-store experience with a tactile, immersive space that invites customers to engage with the collection firsthand, whilst providing consultative styling and product support.
“We’re looking forward to welcoming existing and new Melbourne customers into this beautiful space, says Nicolle Sullivan, founder & CEO. “A lot of consideration has gone into the design to ensure visitors are able to gain an understanding of our brand and offering in an inspiring environment.”
CULTIVER engaged Studio Tali Roth to lead the store design. With a shared love of art, global influences and considered details, the partnership brought a natural evolution to the look and feel of CULTIVER spaces. With Tali’s design, the store reflects the creative energy of Melbourne.
“It’s been a joy to collaborate with Nic and the CULTIVER team,” said Tali. “As a long-time admirer of the brand and its quiet elegance, this project was particularly special. Inspired by Melbourne’s ever-evolving creative spirit, I set out to craft a space that feels lived in and loved. A gentle fusion of CULTIVER’s understated luxury and the city’s vibrant cultural heart.”
Located in the heart of Melbourne’s premium retail destination, the store has been thoughtfully curated to showcase CULTIVER’s full range of bedding, dining and home accessories.
As part of the concept, the store features a dedicated Styling Suite, designed as a first-floor apartment, offering complimentary one-on-one consultations for customers and trade clients.
Designers are also invited to use the suite with their clients, creating a tailored experience with access to the full collection. A curated Loan Library of bestsellers and hero pieces will also be available, supporting Melbourne-based stylists, designers and editors in sourcing the best linen textiles for photoshoots, design projects and editorial features.
The CULTIVER Armadale store is a celebration of design, materiality and craftsmanship – and a meaningful new chapter for the brand in Victoria.
CULTIVER is at 1069 High Street, Armadale VIC, 3143. Open Monday-to-Saturday, 10am-to-5pm and Sunday 10am-to-4pm.
Founded in 2012 by Nicolle Sullivan, CULTIVER is an Australian homeware brand that honours the beauty of home. Grounded in a reverence for craft, exceptional materials, and intentional design, our pieces represent the purest articulation of fine linen. Each piece is a tactile embodiment of personal taste, imbued with signature softness and made to become part of the evolving visual language of home.
