Proudly unveiling its new and exclusive membership offering, Luxico, who are about to feature on BINGE show Billion Dollar Playground, are redefining the luxury holiday rental experience.
Designed for discerning travellers, this new program combines five-star hotel-style services with the privacy, warmth and charm of Australia’s most spectacular homes. At Luxico, luxury doesn’t live in hotel lobbies – it lives in beautiful, curated homes that feel entirely your own.
The new membership program introduces two bespoke tiers, offering premium hotel-level service with added flexibility, exclusivity, and elevated comfort. With a continued focus on redefining luxury home travel, Luxico is also preparing to share its world with a wider audience through the launch of television series, Billion Dollar Playground, premiering on BINGE on Tuesday 13 May 2025. The series provides a rare glimpse into some of Australia’s most breathtaking private homes and the care, precision and expertise behind every Luxico experience.
Every Luxico guest enjoys VIP treatment, including travel planning support, luxury amenities and toiletries, complimentary minibar, freshly pressed linens and towels, and professional cleaning upon departure. Members, however, unlock an even higher level of service – from access to exclusive experiences and private events, to benefits that simply aren’t offered by any other luxury home rental service.
The Stay Beautiful Membership is ideal for frequent travellers who value flexibility and thoughtful perks during their holiday stays. Members enjoy priority booking access, complimentary upgrades, and personalised concierge support – all tailored to ensure every detail is considered before arrival.
For those seeking the extraordinary, the Stay Exclusive Membership delivers a fully tailored experience. Members are granted access to exclusive villas, in-home staffing, food and beverage provisioning and bespoke experience curation – offering a level of luxury and access that redefines what a holiday can be. Each membership tier elevates the holiday rental experience into something exceptional, so even exclusive five-star hotels can’t compete.
Co-founders Tom and Alexandra Ormerod are frequent travellers and parents of three who created Luxico after realising traditional holiday rental experiences fell short. Homes were often poorly styled, lacked proper service, and didn’t offer the ease or comfort of a hotel stay. They envisioned something better; a world where a curated home came with five-star service, a stocked fridge and someone to greet you at the door.
Founded in 2013, Luxico has grown rapidly to become Australia’s leading luxury villa rental platform, unlocking access to the country’s largest collection of architecturally exquisite homes across Australia’s most coveted destinations. As CEO, Alexandra oversees day-to-day operations at Luxico, utilising 20 years of travel marketing experience to inspire Luxico’s high-end services, whilst Tom leads the brand’s product growth, opening up his little black book of luxury real estate owners thanks to his 25 years of experience in premium real estate.
