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I Love Linen opens bricks and mortar store in Melbourne

April 15, 2016 3 Comments

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One of our favourite online linen purveyors, I Love Linen, has opened a showroom in Melbourne’s Collingwood allowing customers to see and feel their wares before they buy.

5 I Love Linen showroom 7a

“Tucked just off Smith Street, the new showroom lets us take the online experience offline,” says I Love Linen owner Lauren Roe, who has styled the gorgeous space with the help of Mexsii bedheads and Angelucci 20th Century furniture.

4 I Love Linen showroom 5a

“For any customer who visits the showroom we can provide personal styling services to help them create their perfect bed, and it also gives them the perfect chance to feel all the beautiful fabrics for themselves,” says Lauren, who hopes to impart valuable linen care advice too.

3 I Love Linen showroom 3a

“The team and I are so excited to be able to welcome our lovely customers and be able to show them how to style the linen and provide advice on how to take care of it. We really try and make the website really informative and easy to use, but it’s also so great to be able to offer a more personal way to shop and be able to style up several bed options right in front of them.”

8 I Love Linen showroom 10aI Love Linen owner Lauren Roe in her new showroom

To coincide with the showroom launch, they’ve launched their Autumn/Winter collection which includes a gorgeous range of French linen with three limited edition double-sided duvet covers in milk, soft grey and navy, offset with a classic ticking stripe.

The Bedroom Society French linen Grey Stripes 1

Striped reversible 100% French flax linen duvet set in soft grey

“Our linen bedding is our most popular offering and we had wanted to expand into double sided designs for some time now. We loved the idea of using this elegant stripe pattern which is classic and a bit preppy but then you can mix things right up by flipping it over and using the plain side too, depending on your mood,” says Lauren.

The I Love Linen showroom is open by appointment from Monday to Friday, 10am to 4pm. Shop online.

Photography by Lauren Bamford | Styling by Stephanie Somebody

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While we featured a gloriously colourful home on M While we featured a gloriously colourful home on Monday, this one is a masterclass in serene neutrals! And how good is this bunk room?!

Take the tour on the blog now. Via link in bio.

#neutralhome #neutralhomedecor #bunkroom #bunkbed #bunkbedsforkids #builtinbunkbeds #skylights #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #realhomes #holidayhousesofinstagram #nswsouthcoast #wollongong #wollongonghomes

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Washable rugs, eco-friendly play mats, reversible Washable rugs, eco-friendly play mats, reversible linen, gorgeous wallpaper and the chance to win a beautiful bouclé recliner chair!

Today's kids room roundup is full of loveliness if we don't say ourselves!

Via link in bio now.

#kidsroomstyling #kidswallpaper #playmats #feedingchair #nursingchair #nurseryroomdecor #washablerugs #washablerug #bouclechair #interiorsblog #interiorsblogger #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
A glass shower screen is not the only option! In A glass shower screen is not the only option!

In this 80s villa reno, @trentinidesign took inspiration from an archway typical of the era and used it throughout the home.

The bathroom was transformed from a classic three-piece set up that included a shower, bath and vanity. Kathryn removed the bath and split the room in half and designed an arch to sit between the two zones. 

“I wanted something spectacular. Rather than having a vanity with a piece of glass like you would typically see, I was really trying to push myself as a designer. It was costly but it worked out well and the feedback has been great."

Swipe for the before and follow the link in bio to see the rest of this home.

#bathroomdesignideas #bathroomtrends2023 #showerscreen #showerscreens #archways #apartmentrenovation #interiorsblogger #interiorsaccount #interiorsaddict #theinteriorsaddict #jenbishop #realreno
One half of popular parenting podcast @wedonthavet One half of popular parenting podcast @wedonthavetimeforthis, turns out former Neighbours actor @gemma_peanut is even more multi-talented than we thought! Will you check out the joyful and colourful reno of her holiday home (and airbnb) @yo_caba_caba?!

Head over to the blog via link in bio to read all about why she went bold and full of pattern in this project, which is a stark contrast to her zen and neutral Northern Beaches abode.

There's also plenty of details about where things are from etc.

"I’m not an interior designer so I just chose what I liked and followed my gut. Ultimately this home has been an opportunity to explore my alter ego – it allowed me to do things that I wouldn’t normally do.”

📷 @tanikablair_photography 

#interiorsblog #interiorsaddict #theinteriorsaddict #jenbishop #gemmapeanut #wedonthavetimeforthis #parentingpodcast #parentingpodcasts #holidayhousesofinstagram #cabaritabeach #airbnbstyle #airbnbstyling #colourandpattern #wallpapergoals #patternedtiles #featuretiles #poolgoals #sparkjoy #yocabacaba #boldinteriors #funinteriors #colourfulkitchen
Not many friends in life fall into the unofficial Not many friends in life fall into the unofficial family category and they're a special gift. So ends three weeks with @danisteve81 who left her husband and son in the UK (I'm forever grateful they lent her to me!) to come and cheer me up and help me in the most practical ways after I spent Christmas and New Year in hospital. There were tears and I miss her so much already but how amazing to have had all that time together as adults. Such a rare treat and would never have happened without having been through something so challenging. Silver linings and all that. So many other friends have also been incredibly thoughtful and kind. There aren't many times I'd say this without cringing but I am 100% blessed!

I still cannot believe we have been friends since we were 12! 12! Are you still close with your childhood besties?
The renovation of this 80s beach shack @camillo_ho The renovation of this 80s beach shack @camillo_house is a work of art and while almost every surface was updated, the decision to keep the original slate floor was genius if you ask us. 

Owner @clarehillier__ says: "With its purple, pink, red and brown tones, the slate was the starting point for our interior palette."

Come and check out the before and afters via link in bio now and read the reno story. It's a real beauty.

And you can book it for your next holiday too!

Blair Smith Architecture @kateshanasy

#slatefloor #slatefloors #80shouse #80sbeauty #camillohouse #interiorsblog #interiorsblogger #interiorsaddict #theinteriorsaddict #jenbishop #realreno #holidayhousesofinstagram #morningtonpeninsulahomes #morningtonpeninsula #morningtonpeninsulasmallbusiness #blairgowrie #blairgowriebeach #airbnbstyle
Me and my boys 💗 Me and my boys 💗
Just a couple of dorks who've been friends for thr Just a couple of dorks who've been friends for three decades going out for a child-free dinner 💓😁
Excuse me while I die of a cute attack 🥰 @damia Excuse me while I die of a cute attack 🥰 @damianfrancis 

This doesn't happen often these days!
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Amy Collins Walker

About Amy Collins Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

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Reader Interactions

Comments

  1. Avatarmak says

    May 13, 2016 at 8:19 am

    where is the headboard and frame from

    Reply
  2. AvatarSarah D says

    November 7, 2016 at 8:13 pm

    For anyone who is actually trying to find this store it doesn’t exist. I spent ages trying to find it only to be told by the other people in the building that the linen shop moved out months ago. Disappointing.

    Reply
  3. AvatarKathy says

    April 6, 2019 at 10:13 am

    What’s the difference between Belgian linen and flax , is flax the premium?!

    Reply

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