I Love Linen owner Lauren Roe impressed us with her fun mix ‘n match pillowcase range earlier this year. Now she’s released a full linen range under her own label, The Bedroom Society.
“Although the pillowcases were really bold and bright, my overall design philosophy is about playful restraint; it’s about embracing simple design concepts but having lots of fun with little pops of pattern colour,” Lauren says.
“I focused on creating a range of classic French flax linen bedding that is simple and elegant in its design. I then balanced this out with fun and fresh cushions and screen printed pillowcases that add a pop of colour and make it very easy to instantly change how each linen piece looks, depending on what you style it with.
“I love all my bright cushions and pillowcases but I always like to set them against good classic bedding and pure linen is dreamy.”
The prices are pretty great: pillowcases and cushion covers from $24.95 each and queen linen quilt cover sets with pillowcases for $230.
Photography by Lauren Bamford