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How to maximise your Instagram profile to grow your brand

By Guest Poster โ€ข 2 Comments

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Anyone in the homewares and interiors industry knows that Instagram is a great place to showcase and grow your brand. We asked blogger Christina Butcher to share her top tips for getting the basics right.

Ho to maximise your instagram profile

Instagram is the fastest growing social media platform and can be a launch pad for your brand or business.ย I love sharing photos and Iโ€™m not alone in Australia. 60% of users are women and 70% are active on Instagram every day.

I grew my Instagram, @mrandmrsromance, from 3000 to 10,000 in just over three months and have over 50,000 followers on my other account, @hairromance.

Instagram offers huge reach for your brand and there are so many insta-success stories. If you want to capitalise on the power of Instagram, here are nine simple tips to maximise your Instagram profile:

  • Instagram in real life. Look for insta-meets and photo walks in your area to connect with the Instagram community in real life.
  • Join up with instagram challenges. #7vignettes is the perfect community for interiors. The entries are amazing but donโ€™t be put off, itโ€™s a warm and friendly community and a great place to build connections.
  • Be aspirational. Instagram is mainly a platform for pretty pictures. You can keep it real but plain photos are better shared on Facebook or Snapchat.

Instagram workshop - Little Blog Big

  • Use your one clickable link with intention. Instagram only allows you one clickable link in your bio. Use it wisely. Create a specific page or offer to direct your followers to on your website. Make sure your website is mobile friendly.
  • Have fun with your bio! You have 150 characters but can space it out and use emoticons too. To get the right spacing, type up your bio in notes and then paste it into your Instagram profile.
  • Use Instagram as an amplification of your brand. Share images of your work or products, things that inspire you and show behind the scenes too.
  • Watch the grid. When someone comes to your profile they make a split second decision on whether to hit follow and thatโ€™s based on your photo grid. Keep an eye on the last none-to-15 images and make sure all your photos look good together.
  • Be generous. Make time to check in regularly to comment and like other Instagrammers.
  • Focus. You need to make instagram a priority if you want to grow your reach there. Set a goal and youโ€™ll see your following grow.

–Want to learn more about managing your social media, creating content strategies and building your brand online? Little Blog Big are holding small group workshops that are perfect for small business owners, bloggers and solo-creatives. ย The next workshops are in Canberra and Sydney and head to Little Blog Big for more the next event dates.

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November 4, 2015

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Comment your fave: 1, 2 or 3? Just 3 of the kitch Comment your fave: 1, 2 or 3?

Just 3 of the kitchens in the @duluxaus Colour Awards 2023 shortlist which will give you some serious inspiration!

Loads more gorgeous residential rooms to see on the blog this morning via link in bio.

Projects by @studio__bright @kaiko_design and Georgie Shepherd Interior Design. Pix by @arorygardiner @fiona_susanto and @christophermorrisphoto 

#duluxcolour #duluxpaint #duluxaus #duluxcolourawards #duluxcolourawards2023 #moodykitchen #allwhitekitchen #designerkitchen #sagekitchen #boldkitchen #colourfulkitchen #colouredkitchen #theinteriorsaddict #interiorsaddict #jenbishop #heartyourhome #interiorsblog #interiorsaccount
We're a bit obsessed with Cara Standen's balcony m We're a bit obsessed with Cara Standen's balcony makeover using @kmartaus stone tiles!

Nineties townhouse in Lennox Head or villa in Greece? You decide! All up it cost $2000 including all materials and she did the work herself.

Read all about it via link in bio now.

Love your work @twin_palms_lennox

#kmartaustralia #kmartdiy #kmarthack #kmarthome #modernmediterranean #balconymakeover #balconyideas #diybalcony #budgetdiy #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
Wallpaper in every single room! What do you recko Wallpaper in every single room!

What do you reckon? You'd think it would be overkill but it isn't because so many of the designs are subtle yet still impactful.

Head over to the blog to see how @grafico_walls transformed this blank canvas Melbourne townhouse with their products, which you've probably seen on The Block over the years. And read how Damian Corney has grown this Melbourne business with wife Adele and a growing team. There's also a look inside the very cool Motley Hotel which has used a whopping 4km of their wallpaper throughout!

You can also watch a video tour with Bec Douros as the house featured on Open Homes Australia over the weekend.

Via link in bio now.

#wallpapergoals #wallpaperdesign #australianwallart #australianwallpaper #wallmurals #wallpapermural #wallpapermurals #wallpapereddoor #digitalwallpaper #digitallyprintedwallpaper #customwallpaper #wallpaperaesthetic #wallpapertrends #wallpaperaustralia #grafico #graficowallcoverings #melbournebusiness #melbournesmallbusiness #openhomesaustralia #theblock #becdouros
Kids and fluffy chickens. Does it get any cuter?! Kids and fluffy chickens. Does it get any cuter?! 

Braved the rain second morning in a row to feed the animals at @edenfarmescape because life's too short to worry about a bit of mud and drizzle!

Feeling relaxed ๐Ÿฅฐ
Did you see this cracking little transformation on Did you see this cracking little transformation on @sellinghousesaus last night?

We have all the finer details on the blog today via link in bio. Particularly love the kitchen refresh using the existing blue cupboards which really weren't doing anything for me before ๐Ÿ˜‚

#sellinghouses #sellinghousesaustralia #beforeandafterkitchen #beforeandafterrenovation #beforeandafterlivingroom #renoshow #realreno #interiorsblog #interiorsaccount #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #bluekitchen #budgetkitchenmakeover #budgetdiy #budgetmakeover
How's this for a compact back yard TRANSFORMATION? How's this for a compact back yard TRANSFORMATION?!

Our friends at @mintdesignau have done it again!

Homeowner Briony Marsh says: Itโ€™s totally changed our home lifestyle now we can sit outside on the lounge in the sun or shade, be in the pool, spa, sauna or cooking pizzas and hanging out with friends. It sounds cliched but it really feels like we are on holiday at home!โ€

Head over to the blog to see the finer details, including a sauna and a seriously good looking copper pizza oven. There's a lot packed into this space!

#backyards #smallpools #smallpool #homesauna #pizzaovens #outdoorpizzaoven #landscapedesigner #mintdesign #holidayathome #resortstylehomes #landscapeartist #backyard #exteriorinspiration #exteriormakeover #exteriordesigns #pergoladesign #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
Swipe for before & afters of today's real reno. L Swipe for before & afters of today's real reno.

Located inside a 1912 sandstone villa in Adelaideโ€™s Kensington, this bathroom makeover combines classic and contemporary elements that complement the homeโ€™s original, period features. 

Designed by the homeโ€™s owner @designby_Tahirih, who is a property stylist too, the renovation came sooner than expected after water ingress made the makeover of their only bathroom an urgent necessity!

The whole project cost an impressive $20k, project managed herself.

Read all about it via link in bio now.

#realrenovations #realhomes #realreno #heartyourhome #renoaddict #freestandingbath #classicbathroom #classiccontemporary #classiccontemporaryinteriors #theinteriorsaddict  #interiorsaddict #jenbishop #homestaging #laundrymakeover #bathroomrenovations #bathroomremodels
Maybe it's an antidote to the grey weather but we Maybe it's an antidote to the grey weather but we find some of the most colourful interiors from my motherland, the UK!

This beautiful lilac kitchen is found in a renovated apartment by @llidesign in a grand mansion block in London's Bloomsbury. You can tour the rest of it on the blog now, via link in bio.

#londonapartment #bloomsbury
#bloomsburylondon #luxuryapartment #westendlondon #lilackitchen #colourfulkitchen #londonhome #londonhomes #londoninteriordesigner #londoninteriors #interiorsaddict #theinteriorsdaddict #jenbishop #heartyourhome #kitchenshelf #kitchenshelves #kitchenshelfie #openshelves #openshelvingkitchen
I remember the chair being such a key purchase whe I remember the chair being such a key purchase when I put together my first ever baby room for Seb. I spent many an evening relaxing on mine while pregnant as I tried to get my head around impending motherhood! Not only are glider recliners like the Chelsea fromย @iltuttoย the most comfortable chairs EVER for those many hours spent feeding and settling, why shouldn't they look this good too, am I right?!

Did you love your nursery chair? Did it look this good?!

See more on the Il Tutto Chelsea Glider Recliner Chair via link in bio now.

#feedingchair #nurserychair #nursingchair #reclinerchair #nurseryroomdecor #nursery #nurserygoals #nurserydesign #babyroomdecoration #babyrooms #babyroominspo #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #iltutto #newmumlife
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Comments

  1. AvatarRezal Admin says

    November 16, 2015 at 1:46 pm

    Your photos are very beautiful, no wonder you have grown such a following. What kind of camera do you use?

    Reply
  2. Avatarkerryncoldrey says

    June 21, 2016 at 3:54 pm

    Thanks for the tips – can you suggest how Insta may work for a golf club?

    Reply

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