It’s not often (and thankfully so) that we talk about toilet paper. However, the recent collaboration between Who Gives A Crap — a sustainable toilet paper company that contributes 50 per cent of all its profits to building toilets across the developing world — and creative crafter Beci Orpin, is certainly worthy of note.
Beci, the art director of Arro Home, was given free rein to design four limited edition wrappers for the collection, along with a fifth wrapper featuring instructions on how to turn each design into a different craft project: a hanging mobile, fortune-teller, toilet roll glasses, party balls or an envelope.
“We have always encouraged our customers to turn our wrappers and cores into craft projects and we were excited to have Beci (a very talented designer and crafter) explore this phenomenon further,” says Who Gives A Crap CEO, Simon Griffiths. “It was our dream that people would be proud enough of Who Gives A Crap to display it in their bathrooms and our limited edition wrappers are about taking this to the next level.”
Founded in 2012, Who Gives A Crap has continually challenged perceptions around toilet paper, transforming a formerly unglamorous and utilitarian product into a beautifully designed, environmentally friendly and ethical offering. Since its conception, sales of the product have raised enough money to give over 69,380 people access to a toilet for a whole year!
“We love toilet paper, but we exist because roughly 2.5 billion people don’t have access to an adequate toilet,” explain Simon. “WaterAid tell us that for every one dollar invested in sanitation, we see an eight dollar increase in economic productivity due to improved health, higher productivity and higher school attendance rates, especially for teenage girls.”
The limited edition collection is available online exclusively through the Who Gives A Crap.