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Want to get your homewares in the media? Try Press Loft.

By Guest Poster •

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By Fiona Michelon

We were thrilled when Jen asked us to contribute a guest post and introduce you to Press Loft. We specialise in the interiors industry ourselves so definitely share her passion for gorgeous brands in Australia!

Press Loft is all about securing product placement features for home and gift brands in print magazines and blogs, and at an affordable price. Being an online portal where everything is streamlined, we’re able to make hundreds of amazing opportunities available every week to any company, large or small, with or without a PR agency.

PL screen shot

Since a beautiful product image is often all it takes for a journalist to want to include you in their features, it’s key to put these (along with the associated info) in front of the right people at the right time. This is why Press Loft’s online model works so well, we simply hold high resolution product images, stockist/contact info and press releases from hundreds of brands all in one place. Since launching in Australia almost 3 years ago, we’ve quickly become interiors journalists’ first point of contact for their pages.

Ellen Driscoll from Country Home Ideas and Modern Home agrees: “Press Loft is a great tool for putting together features for our pages. There’s plenty of images available… that’s exactly what you need when you’re working to deadline.”

Gone are the days where gaining press coverage costs you thousands of dollars per month, or takes up hours of your time per week. Once you’ve uploaded your high res product shots to Press Loft, you can sit back and track where and when you’ll be featured, which is so exciting for us to see too!

Home Design feature
Press Loft clients in a magazine feature

As Press Loft is largely a DIY service, we’re different to an actual PR agency, but the effectiveness of the site could perhaps be gauged by the fact dozens of PR agencies themselves are using the service. For agencies, we broaden their media reach and streamline the product placement side of things so they can focus on other areas of their client’s PR campaigns.

Danielle Nichols from online store Form.Function.Style says: “The amount of editorial and press generated has well surpassed our expectations. Previously, the amount of time spent on PR, sending out single high res files to the appropriate media, occupied time which can now be spent on other areas of our growing business. I would recommend Press Loft to any retailer, to create broad media exposure.”

I’m really excited to announce we are now offering 60-day free trials to brands who sell interiors products! If you have professional, high res product shots we’d love to offer you free access to the full service. Just get in touch with us. 

Fiona Michelon is director of Press Loft Australia.

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October 29, 2013

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Brand new furniture in an 1877 house and IT WORKS! Brand new furniture in an 1877 house and IT WORKS!

@castleryau have named the talented stylist @stevecordony as their first Australian brand ambassador and he's curated a capsule of their furniture which he styled to perfection at his stunning country house @rosedale_farm 

I was lucky enough to see the pieces in situ last week and I honestly couldn't believe how well it all worked! They were going for accessible luxury and well, he delivered, and then some!

Head to the blog via link in bio to read more about the partnership.

#castlery #castleryau #stevecordony #rosedalefarm #affordablefurniture #australianstylist
If you pick your restaurants for the interior as m If you pick your restaurants for the interior as much as the food, you might want to add @pinosalmare  by @nicgrahamandassociates to your date night list! 😍

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Inspired by Puglia, Pino's (named after the owner's father) in Cronulla has a real seaside vibe. The Smartstone was also chosen for the outdoor tables due to its UV stability.

#calacattaviola #smartstone #restaurantinteriors #restaurantinteriordesign #italianrestaurantsydney #engineeredstone #sinteredstone
SPA VIBES was the brief for this bathroom and @jas SPA VIBES was the brief for this bathroom and @jasminemcclellanddesign delivered. And then some!

"With a keen eye for design, they wanted their main bathroom to feel calm, spa-like and elevated with more storage, better layout, and soft, layered textures in a neutral palette. Lighting was another big focus, with the goal of creating a space that felt luxurious enough to unwind in, preferably with a glass of champagne in the bath.”

Is it a yay or a nay for you?

Head to the blog via link in bio/stories for all the suppliers as well as a look at the powder room with its bold wallpaper 😍

#spabathroom #zenbathroom #spavibes #bathroomremodels 

📸 @jonathantabensky
Vacuums, mops, empties itself. Slim enough to get Vacuums, mops, empties itself. Slim enough to get under the lowest furniture and beds.

Comment 'enter' and we'll DM you the link to enter for your chance to win this top of the range $1499 robot from @ecovacs_anz, the DEEBOT T50 PRO OMNI.

Good luck!

#robotvacuumcleaner #robotvaccum #robotvacuummop #robotmop #smarthome #houseworkhacks
>>>Swipe for the transformation! 😮 From cold t >>>Swipe for the transformation! 😮

From cold to cosy!

This primary ensuite for a successful career woman working in luxury cosmetics and homewares is sexy, strong, girly, but sophisticated. We love its warmth and personality.

If you'd like to take the tour and find out where everything is from, comment 'luxe' below and I'll send the link to your DMs!

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The latest addition to my @kirstenjackson_gallery The latest addition to my @kirstenjackson_gallery collection. This is a framed canvas and the quality is amazing. I feel like beautifully framed canvas prints are the perfect affordable halfway point when it comes to art.
What's your decor style? Spring, summer, autumn or What's your decor style? Spring, summer, autumn or winter?

I could have told you I was spring even before I took the quick quiz to find out, and pleased to report the quiz gave me the right result!

Comment the season you THINK you are below (spring, summer, autumn or winter) and I'll send you the link to the quiz so you can double check!

Fun!

This quiz from @templeandwebster jumps on the colour analysis trend for fashion and applies it to interiors!

#seasonaldecorating #seasonaldecor #colouranalysis
The @thermomix_au TM7 launch in Sydney yesterday w The @thermomix_au TM7 launch in Sydney yesterday was a real treat. Such an exciting and sleek looking upgrade to my favourite kitchen machine!

The new look speaks for itself and, as usual, the engineering is impressive. Here's the biggest changes that stood out to me:

1. It's SO quiet and in fact SILENT up to a certain speed 
2. It has a much bigger 10 inch screen
3. A new insulated, cool to touch bowl (the inner metal bowl detaches to wash)
4. A gorgeous new matte black design with fluted and herringbone details and made of 30% recycled materials 👏🏼 

Enjoyed a beautiful lunch all prepared, naturally, in the Thermomix! Was great to meet @mise_en_place_aus in real life as well as special guest dessert queen @kirstentibballs and catch up with the lovely Thermomix team.

Tag a friend who'll be coveting the TM7! It's available from next week!

#thermomixtm7 #thermomix #thermomixaus #thermomixlover
Awards are always a great place to get inspo. Chec Awards are always a great place to get inspo. Check out the kitchen and bathroom of the year winners in this month's @hia_au @csrdwelling Housing Awards. There's more winning homes and rooms to check out in our blog post on the homepage, via link in bio or stories now. 

Kitchen by @build.theory Bathroom by @birdblackdesign and @aspire_constructions 

#hiaawards #hiaawards2025 #awardwinninghomes #australianinteriordesign
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    October 31, 2013 at 3:01 pm

    I have subscribed the feed and looking forward for the followup subscriptions.

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