For eight years, Sarah Ellison was the design savvy-mind behind Real Living magazine, curating the trends and influencing the way we design and decorate our homes. As the style editor, she scoured vintage markets, visited the crème de la crème of furniture showrooms and spoke to international designers at the top of their game. So it’s unsurprising that during that time an idea began to form: to create her own interiors brand.
“Through my work I discovered that there was a gap in the market for cool, original design that didn’t have a hefty price tag attached to it,” explains Sarah. “I love being a stylist but wanted an outlet to make all the things I dreamed up!”
Launching today, her debut collection, The New Wave, features furniture and home accessories inspired by her native Bondi Beach. Modern and relaxed, it is a curated selection of must-have pieces for a liveable yet unique space. “It’s my version of urban, coastal cool,” says Sarah. “The inspiration was my city lifestyle by the beach with a hint of 1970s.”
Featuring key pieces for the dining and living room, as well as home accessories including sculptural ceramics, the Jay coffee table is her personal favourite. “The top is chunky white terrazzo and the base is a thick-legged, powder-coated steel. He’s contemporary, cool and original.” With a diverse range of materials, the collection also includes 100% washable linen, travertine, marble, brass and natural leather.
Having already started designing her next collection, Sarah is also keeping busy as a freelance interior stylist. They say working at the glossy mags is a tough slog (and not as glamorous as it seems!), but it’s fair to say Sarah’s never worked harder. And we absolutely love what she has to show for it.