Stylist Erin Michael creates birth announcement app

When stylist Erin Michael wanted to announce her baby, Jagger, to the world, she didn’t send the usual SMS or personalised photo card, she created this super cool birth announcement.

It went viral, was pinned all over town and much imitated. Now clever Erin has seen the potential to turn her idea into an app and I think it’s genius!

It is so simple and easy to use. Rather than recreate your own photoshoot (as someone who recently gave birth, I can say that would definitely be at the bottom of my priority list!), you can introduce your baby in style to your friends and family virtually the minute they are born with Birth Announcement App.

All you need to do is choose a template, enter the baby’s birth details, take a photo or use one from your camera roll et voila, you are ready to share the exciting news of your baby in a unique and stylish way. Share instantly on Facebook, Instagram, Twitter, send an SMS, email, or save to camera roll to print later. Erin, who was a contestant on The Block in 2010, printed her birth announcement photo and wrote thank you messages on the back of them to her loved ones.

“No newborn? Don’t worry, you are not missing out! You can retrospectively upload any photo from your camera roll and enter the birth details of your older children. Or maybe create one to pop in a frame as a gift for a friend who has just had a baby. They are also great for photo memory books, so you have a cute little reminder of all the important details to cherish forever,” Erin says.

Birth Announcement app is available to download free from the Apple App store, with in-app purchases. One gender neutral template based on the original is free to use and other templates cost $4.99 each.

An Android version (yay!) and many more templates are planned for the coming months.

What do you think? I think this is going to go OFF! Download for free.