Sponsored by Reed Gift Fairs
The countdown is on to Reed Gift Fairs Sydney 2026, from 14-17 February at ICC Sydney. Co-located with the ever-popular Life Instyle, there’s something for everyone at this popular trade event.
Reed Gift Fairs is Australia’s largest and most established wholesale gift and homewares trade event, bringing together thousands of retailers and hundreds of suppliers under one roof. Held in Sydney in February and Melbourne in August, Reed Gift Fairs is a great sourcing and networking opportunity and showcase everything from:
- Home & Décor
- Gift & Lifestyle
- Fashion & Accessories
- Kids & Toys
- Beauty & Wellness
- Garden & Outdoor
- Retail Solutions.
It’s much more than just product though. Retail Therapy is four days of free education with great speakers presenting workshops and talks on topics like consumer trends, email marketing, scaling profitable product businesses, AI, visual styling, using Canva and eCommerce.
Making sure that new trends are at the forefront of everything on offer, Reed Gift Fairs has made sure to feature the latest the industry has to offer. From new product category Garden & Outdoor Living, to Breakthrough Brands and the Next Gen Scholarship, this is your chance to get ahead and stock something truly different. And there’s also the ever-popular Australian Made Pavilion, bringing together the best of proudly local brands.
Reed Gift Fairs is a must-attend event for small business owners looking to grow, source smarter, and stay ahead. Running a small business means wearing many hats – buyer, marketer, trend forecaster, customer experience expert and financial controller, often all in the same day. In a retail landscape that’s changing faster than ever, staying competitive isn’t just about working harder – it’s about working smarter.
That’s where Reed Gift Fairs comes in. If you own, manage or are dreaming of opening a retail, online or service-based business, it’s Australia’s leading wholesale buying event – and a powerful growth tool for small business owners who want access, inspiration and opportunity, all in one place.
This is a trade-only event designed exclusively for business owners and buyers. No consumers. No distractions. Just serious buying, learning and connection. For many small retailers, sourcing products can be time-consuming, fragmented, and risky. Endless emails, minimum orders, uncertain suppliers and missed trends. Reed Gift Fairs flips that on its head. Instead of chasing suppliers, they come to you.
Over four jam-packed days you can achieve so much more than from behind your screen:
- Discover hundreds of brands in person
- Compare products, pricing and quality side-by-side
- Meet the people behind the brands
- Place orders on the spot or build relationships for the future.
For time-poor business owners, that efficiency alone is game-changing.
One of the biggest advantages of attending Reed Gift Fairs is trend foresight. You’ll see what’s coming next – not what’s already sitting on shelves. From emerging colours, collections and materials to new consumer behaviours and lifestyle shifts, the fair gives you an early advantage that can shape your buying strategy for months ahead. This isn’t guesswork. It’s real-world insight, backed by established and emerging Australian wholesale suppliers who are investing in innovation and leading the way in what customers want next.
One of the biggest misconceptions about trade fairs is that they’re expensive or intimidating. Reed Gift Fairs is free for retailers to attend, and registration is simple. If you own or work in a retail or buying business – bricks-and-mortar, online, or both – you’re eligible. And you don’t need to be “big” to belong. Reed Gift Fairs proudly support independent retailers, side-hustlers and small business owners alongside major buyers.
At its core, Reed Gift Fairs is about helping Australian businesses grow. For small business owners who want to stay competitive, relevant and inspired, Reed Gift Fairs isn’t just a day out – it’s a strategic investment in your business’s future.
If you’re serious about retail success, this is where it starts.
Check out the digital event guide
