Philippe Starck and Emeco have joined forces to create a product that both avoids and eliminates waste, combining intelligent materiality with beautiful form.
“Mies van der Rohe said ‘less is more,’ but with the Broom chair we can say ‘less and more’, because we chose to make less… less style, less design, less material, less energy. And finally… we have more,” says Starck.
Combining reclaimed polypropylene and discarded wood fibre to create a compound of industry waste from lumber factories and industrial plastic plants, this material has a three-fold environmental impact.
“Imagine there is a humble guy who takes a humble broom and starts to clean the workshop and with this dust of nothing, he makes new magic. That’s why we call it Broom,” says Starck.
The Broom Chair was launched at the International Furniture Fair in Milan in April.
Emeco has always been a pioneer of repurposed materials such as recycled aluminium and recycled PET. “Philippe Starck and I have always agreed that it is not about recycling, but about restructuring production,” says Emeco CEO Gregg Buchbinder. “With each challenging innovation in material reuse we inspire people everywhere to join us in our cause for zero waste.”
The Broom chairs are $304 and stackable, available from Cult.
