Australian rug brand Miss Amara have unveiled their 2024 TUMBLUXE Collection with 60 pieces to suit all kinds of homes. Here, we’re sharing some of our favourites.
“Evolving from the traditional coastal look to a new modern era that speaks to a wider audience was our vision in bringing the 2024 TUMBLUXE Collection to life,” said Alexandra Tanya Weller, co-founder and chief creative officer. “We want to evolve as trends evolve, ensuring our designs are always at the forefront of style and functionality; and that’s exactly what we’ve achieved with this new range.”
Since introducing machine-washable rugs to Australia in February 2022, Miss Amara have pioneered a trend that has redefined home decor. “We wanted to create unique, colourful, and timeless rugs that could do everything our customers desire, while meeting their evolving needs,” said Alexandra. “The inclusion of features like an ultra-soft pile and a built-in, non-slip underlay underscores our commitment to blending beauty with practicality.”
Founded in 2014 by Alex and her husband Aaron Weller, Miss Amara’s mission is to transform rug shopping into a seamless and enjoyable journey. The brand combines exclusive designs with a strong emphasis on sustainability and customer satisfaction. Their forward-thinking approach includes complimentary styling services from in-house interior experts, a virtual rug styling tool utilising augmented reality, and a risk-free returns policy. This dedication to exceptional customer service has fuelled rapid expansion, with eCommerce stores now serving Australia, New Zealand, Hong Kong, and the USA.
