King Living's sustainable, affordable brand off-shoot

The brainchild of respected Aussie furniture company King Living, Design.Online is set to shake up the furniture scene with its arrival this month. Launching with just three products (a sofa, mattress and bed), the eco-conscious range is manufactured using repurposed by-products from King Living’s manufacturing.

“The Design.Online team set about creating a range of breakthrough products that would revolutionise the way furniture is made, delivered and used. We are always looking for ways in which we can do better and with this, are highly focused on making furniture in a responsible, sustainable way that limits its impact on the environment,” says Natalie Culina, Design.Online head of brand.

And to make its offering even more appealing, the design-led pieces can be delivered to your door within three hours in Sydney and assembled with no tools; all for a fraction of the usual designer price tag. “Our range has been designed to a specific brief, and with this has created a unique product offering for a specific consumer, who is very much design astute, time poor and looking for something affordable and better than what’s currently in the market,” says Natalie.

Sustainable practices underpin the entire brand from packaging to manufacture. Design.Online’s pieces come delivered in materials that can be recycled or reused and the foams used in its mattresses are free from ozone depleters, heavy metals and formaldehyde. The brand’s furniture covers are removable, washable and replaceable. Also, robot-welded steel is used meaning there’s no wood glues releasing harmful chemicals. And should you decide to move your Design.Online piece on, the company will happily take it back to be recycled or disposed of responsibly; all at no charge.

SmartSofa
A modular design, the SmartSofa is customisable to the size and shape of your living room via removable arms, backs and seats. Offering excellent flexibility, the lounge can be reconfigured as a left or right chaise, a three-seat sofa, or a two-seater with chair. It also converts into a single or queen bed and its covers are machine washable and replaceable.

Sleep800 mattress
This product has been designed to adapt to the contours of your body, and your sleep style. You can alter the firmness of your mattress by unzipping the cover and flipping it between the breathable memory foam and high-density foam layers to minimise partner disturbance.

The mattress comes with a washable cover and even comes with a 120-night guarantee; try it, and if you’re not completely happy Design.Online will arrange a pick-up and refund. A mattress purchase doesn’t get more risk-free than that!

Flex Bed
Designed with a sturdy frame (it can take up to 500kg), this bed comes with a padded headboard and base that is upholstered in washable, stain-resistant fabric; every fabric component is removable and replaceable. Furthermore, in a clever design move, the bedhead is upholstered the whole way around, so you can position it anywhere in the room.