The much-loved talk show host (and global super brand) Ellen DeGeneres literally brings her iconic personality to the table with the launch of her first tableware line for Royal Doulton. While Ellen’s lifestyle brand ‘ED by Ellen’ has been in successful operation for a while, this partnership sees her expand into contemporary tableware for the first time and it’s a fresh and breezy collection that befits the American star.
“I’m so excited to be working with Royal Doulton. We’ve created elegant but simple designs that I think you’re going to love. I should warn you, they’re so beautiful that you’ll want to gobble up all your food as fast as you can just to see the plates again. But don’t do that or you might get a tummy ache!” says Ellen of the range that really captures her classic personal style.
The ‘ED Crafted by Royal Doulton Collection’ is inspired by Ellen’s love of architecture, fashion and mid-century art and design and features a fresh and classic colour palette of red, white, blue and grey. The simple designs are adorned with the sort of up-lifting words we’ve come to associate with the tv star (‘joy,’ ‘love’ and ‘kindness’) but the range is stylish enough to not feel twee.
“We are more than thrilled to be working with Ellen DeGeneres. Her lifestyle, values and personality are highly energising and perfectly align with those of Royal Doulton. The new tableware collection in partnership with Ellen will bring originality and joy to your home,” says Ulrik Garde Due of Royal Doulton.
The full range, featuring eight different tableware collections, launches early in the new year.