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Interview: DesignByThem celebrate 10 years of Aussie design

By Olivia Shead •

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10 years ago, in their final semester of university, Sarah Gibson and Nick Karlovasitis began brainstorming an idea for a business. Studying industrial design they were surrounded by young furniture designers chasing representation from companies overseas. It was a tough slog! So they decided to create DesignByThem, a brand that promoted Australian design and provided a viable platform for designers.

Sarah and Nick

Designing furniture themselves and collaborating with a stellar cohort of Australian designers; as the brand have grown in size, so too have their products. “Initially we designed mainly smaller accessories – maybe because we were designing out of an apartment and couldn’t fit anything else,” explains Sarah. “But slowly, as we kept moving to bigger and bigger spaces our products have become bigger too. The Cabin range is sure proof of that!”

Cabin Booth
Cabin Armchair and Ottoman

Working from home for the business’ first few months, storage was at a premium, with the garage stocked full of prototypes. Time was spent designing and raising awareness, so that DesignByThem could reach their goal of supporting fellow designers. “The scale of our collection is really what we’ve focused on over the years,” says Sarah. “Development started slowly and sped up as we surrounded ourselves with a great network of talented designers, manufacturers and staff.”

Bow Chair

With some 70 designs in their collection, featuring the work of Aussie talents like Stefan Lie, Trent Jansen, Tommy Cehak and many more, DesignByThem creates products that are consistent and true to their design ethos. “Rather than seeking to stand out we seek to be a brand with longevity,” explains Sarah. “Hopefully with products that are original and timeless, although this is a very hard thing to do. We plan to be around for a long time, and hope our considered approach is respected in the long term too.”

Baker Table and Butter Stools

Their broad range makes it’s hard to pick a favourite, but for Sarah, it’s the Butter Stool and Cabin Lounge: “For its playfulness, comfort and flexibility.” While for Nick, it’s the Piper Chair and the TomTom Letterbox (which Jen has and adores!): “I love the way people love this product, it’s endearing to see people’s reactions to it. This was also our first collaboration, with designer Tommy Cehak, who came up with the concept of people wanting to represent their style at the front gate.”

TomTom Letterbox
Piper Bar Stool

Now gaining traction overseas, particularly in the US, DesignByThem has some exciting prospects for the next 10 years and beyond. “We’ve seen the business move gradually to the overseas market so we’re excited to see where this takes us,” says Sarah. “We’ve also got some exciting new collections and collaborations happening early next year and plan on continuing the current momentum of designs and ideas.”

Photography by Pete Daly

For more | Designers we love

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November 29, 2017

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Colour hug, anyone?! A collaboration with design Colour hug, anyone?!

A collaboration with design studio Nexus Designs, this palette from the new @haymespaint colour forecast is perfect for those looking to create a tranquil environment and has a particular focus on darker shades.

“Inspired by the qualities of an intimate reading room, confident and expressive colours such as Florida Everglade have a muted depth that embody this. Balanced and subtle, it’s also invigorating and luscious. Through all over application, paired with contemporary furniture and styling, this colour and the broader palette plays with tactility, translucency, reflection, and form,” says Myra Murtagh of Nexus. 

See the rest of the colour forecast, include collabs with @adairs and TikTok favourites @joshandmattdesign on the blog homepage now, via link in bio.

#haymespaint #colourforecast #painttrends #colourtrends #paintcolours #paintcolors #darkwalls #readingroom #moodywalls #moodyinteriors #interiorsblog #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
Featuring in a Block "disaster" room nevertheless Featuring in a Block "disaster" room nevertheless paid off for artist @adoni.art 

Slammed for being too small, @kyleandleslie's living room was otherwise praised by the judges for being beautifully styled.

"In terms of using it as a marketing platform it’s been amazing," he said. "Even for people who don’t follow the show it’s validation that they are following an artist that’s levelling up. The exposure has translated to sales, traffic and attention and it’s everything I wanted because I’m about to launch a new collection.”

Read our chat with Adoni and see more of his gorgeous work via link in bio now.

Have you ever bought something you saw on the Block?

#theblockroomreveals #theblock #theblock2023 #affordableart #affordableartaustralia #affordableartonline #australianartist #australianart #livingroomart #livingroomstyle #livingroomideas #smalllivingroom #adoniart #theinteriorsaddict #interiorsaddict #jenbishop #heartyourhome #blockshopper
Pink and green should always be seen! From time t Pink and green should always be seen!

From time to time, we stray from our Australian-homes-only rule when we uncover something we really love! This project, by @2lgstudio (and also the interior design duo’s own home) is featured in Ornament Is Not a Crime, a new coffee table interiors book by Sydney-based design writer @rebeccalgross.

Head to the homepage via link in bio to read about this home and see more colourful pictures in an extract.

#2lgstudio #2lg #londoninteriordesigner #londoninteriors #londonhome #londonhomes #brighthome #brightinteriors #funinteriors #colourfulhome #interiordesignersathome #pinkandgreen #pinkandgreendecor #pinkandgreenshouldalwaysbeseen
Real reno: How's this for a luxe bathroom?! Natas Real reno: How's this for a luxe bathroom?!

Natasha from QLD recently finished a major reno of her Queenslander and this is her favourite room of all. We can see why!

She used @beaumont.tiles  Lux Calcutta slabs in gloss the wall and matt for the floor.

 "We have infused a Hamptons style whilst still remaining true to the traditions of old Queenslanders," she said. "Our bathroom is north west facing and captures such great morning light. We wrapped the cabinetry all the way along the vanity for ease of access for the bath, towels and accessories. We tiled all the way to the ceiling to create a more luxurious space. It's my favourite room in the house!"

#ichosebeaumonts #beaumonttiles #tiles #bathroomtile #bathroomtiling #hamptonsbathroom #queenslanderrenovation #queenslanderbathroom #luxurybathroom #australianbathroom #australianbathrooms #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
Block kitchen week is always a goodie and we got 5 Block kitchen week is always a goodie and we got 5 very different looks last night which was great!

One question that kept coming up was just how important is the butler's pantry? Love to hear your thoughts. Do you have one? And which was your favourite last night? Please share in the comments.

Head to the blog via link in bio to find out who won and what the judges said. 

#theblock #theblockshop #blockshopper #theblockroomreveals #kitchenweek #kitchenpalette #kitchencabinetry #kitchenstyles
Located in Melbourne’s Elsternwick, this stylis Located in Melbourne’s Elsternwick, this stylish home was renovated recently with @keenarchitecture and @studio_esar at the helm. Brimming with fun, functionality and colour, the home is shared by ex MasterChef contestant Peter Kritikides, his wife Erica and their two children. 

Occupied by the family since 2015, the renovation brief called for a sympathetic yet modern upgrade to the heritage listed original home as well as the demolition and rebuild of the back of the residence.

Want to see the kitchen? Head to the blog via link in bio.

#elsternwick #melbournehome #melbournehomes #masterchefaustralia #masterchefcontestant #masterchefcontestants #chefskitchen #heritagearchitecture #heritagehome #heritagerenovation #monochromehome #colourfulhome #bookshelfstyling #bookcasestyling #colourfulbooks #fireplacedecor #velvetcouch #livingroomstyle #livingroomart
GET THE LOOK. All the finer details of Sunday's Bl GET THE LOOK. All the finer details of Sunday's Block master bedroom walk ins on the blog now.

Which was your fave?

Via latest posts link in bio now.

#walkincloset #walkinwardrobe #walkinrobe #wardrobes #wardrobe #wardrobe #bedroomstorage #masterbedroomdesign #mastersuite #theblockroomreveals #theblock #theblock2023 #kinsman #kinsmankitchens #kinsmanwardrobes #dressingroom #dressingtable
A home that got all its extra special details AFTE A home that got all its extra special details AFTER handover with stunning results!

When Emma Fuller built her family home five years ago, she went with the ‘basic’ package with a view to elevating the spaces in a more budget-friendly manner down the line. Knowing that she couldn’t afford her entire wish list upfront, she made allowances within the plans so that she could add all the special details later.

“Although the builder could have incorporated every detail we asked for, we knew it would have blown our budget, but that didn’t mean I was going to let the dream go,” says @hamptonsinhighfields 

Patience and hard work have definitely paid off and today on the blog we are showing you how she did it from adding a fireplace, bench seat, wallpaper, french doors, a mudroom, built in bookcases, fretwork, kitchen island trim, IKEA wardrobes and more!

Via link in bio now.

#newbuild #hamptonsaustralia #hamptonsnewbuild #fretwork #benchseat #benchseating #fireplace🔥 #fireplacedecor #ikeahacks #diymudroom #mudroom #kidsroomwallpaper #frenchdoors #frenchdoor #hallwaydoors #frenchdoorpantry #butlerspantrydesign #newbuildupgrades
Flatpack definitely doesn't have to be basic or bo Flatpack definitely doesn't have to be basic or boring!

The latest @kaboodlekitchen trends release, in collaboration with stylist @jono.fleming, are anything but. These are just 4 of 6 new colours for the brand, sold in Bunnings.

Head over to the blog via link in bio to see the others (hint: one of them might be pink! 🩷). You'll also find out how to get a free copy of the latest Kaboodle edit magazine sent to you, chock full of inspiring real projects like my navy laundry!

Which of these is your pick? Would you venture outside of a white kitchen? What colour is yours?

#kaboodlekitchen #kaboodlelaundry #kaboodle #flatpackfurniture #flatpackkitchen #bunningskitchen #flatpackcabinets #budgetkitchen #ontrendkitchens #colourfulkitchen #colouredcabinets #kitchencolourtrends2023 #colourtrends2023 #boldkitchen #jonofleming #interiorsblog #interiorsaddict #bunningsdiy #heartyourhome #realreno #realrenovations #kitchenbeforeandafter #kitchenonabudget #colourfullaundry #flatpacklaundry
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About Olivia Shead

When she's not writing for Interiors Addict, Olivia is now a TV and radio news producer. She's a journalism graduate of UTS Sydney.

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