It’s not too often that I stumble upon something I’ve never seen before, but Concrete & Honey certainly ticks that box!
With a unique business model, owner Nicola Greenaway provides an affordable styling and photography service for growing little businesses, encompassing everything from photography and styling to prop and studio hire, plus a little bit of PR.
“Clients post their products to me and in just a few days, they have beautifully styled images to share on social media, in online and print advertising and for their websites and webstores,” explains Nicola. “The service includes beautiful photography through to social media, as I share on my Instagram and/or blog. I also photograph babies and have been asked to design and photograph nurseries which I love to do.”
Running Concrete & Honey alongside her blog and Etsy shop of the same name, Nicola is also a mother and a full-time employee (is she superwoman or what?!). “I work full-time in a bank and started my blog six years ago as a creative outlet from the corporate world. This year, I started my website and now style and photograph on weekends and craft at night for my Etsy shop.”
Selling a range of products on Etsy, from paper feather clusters to stitch dot garlands, you’ll also find kids room design packages including mood boards, shopping lists and styling tips. Due to popular demand, she has even created a package based off her own dream nursery, her daughter Piper’s!
“Piper’s room is pretty dreamy: white walls and floors and grey linen curtains, a Número 74 canopy with lots of lush cushions and a great clothes rack to top it off. Her IKEA Ribba picture shelves are an effective way to display books and prints and the HK Living button wall hooks used as door handles on her wardrobe look gorgeous.”
With a style that is modern, graphic and a little bit romantic; Nicola loves everything light and white, though let’s not forget some beautiful things to give the room a pop of colour. She believes you can create the look – be it in your kids room or anywhere in your home — without the big budget. “A fresh coat of paint is a must. If in doubt, make everything white and add colour with the wares. Remove anything you don’t absolutely love from sight. Paper storage bags are great for this. Beautiful greeting cards can be art when framed and they’re only a few dollars each.”