Australian rug brand Double have unveiled a major new collaboration with designer Jono Fleming. The Wild South is a range grounded in craftsmanship, friendship and the raw beauty of Tasmania’s landscapes. It’s a release that not only elevates the washable rug category but tells a deeply Australian design story.
Wild South feels like a turning point not just for Double but for the washable rug category as a whole. It proves that functional can also be beautiful. That Australian design can be deeply local without being literal. And that collaboration can be driven by friendship and story, rather than just trend cycles. A collaboration born from connection — and the island that inspired it.
The partnership marks a milestone for Double, who have steadily carved out a niche for premium design within the highly competitive washable rug space. For Jono, the collection is the continuation of a personal creative thread: Tasmania has been a long-time muse, a grounding place that has shaped his design language and philosophy.
The collection reflects the deep hues of river stones, the warmth of golden grasslands, and the shifting light of the southern sky, resulting in rugs that feel textural, grounded and emotionally connected to the stories of the land. The collaboration stems from a longstanding friendship between Jono and the Double team.
Double have built their reputation on solving a universal design pain point: beautiful rugs that can actually survive daily life. The Wild South collection pushes that innovation further. The rugs combine:
- Premium New Zealand wool
- OEKO-TEX certified wool
- Organic cotton canvas backing
- Natural, non-toxic dyes
- Double’s patented washable technology.
The result? Pieces that look and feel high-end while still being machine washable, pet-friendly and family-friendly — a rare combination at this level of craftsmanship.
In a market increasingly filled with washable imitators, this collaboration gives Double a distinct design edge: authentic Australian storytelling fused with genuinely premium construction.
Shapes, sizes and textures have been chosen with real living spaces in mind, rather than a purely conceptual gallery aesthetic. Think rugs that bring soul, grounding and warmth without overwhelming a room.
