With a successful career as a fashion designer under her belt, Jo Mclean decided to bring all her best finds from years of travelling home to Melbourne and open the doors to Jfahri.
The owner, designer and brains behind the brand is passionate about interiors and up and coming local designers. And it shows in her store.
The stock, as you would expect from such a seasoned traveler, is an eclectic range of furniture, art, homewares and fashion that embodies several continents, including pieces from local Melbourne designers.
The store definitely has a bohemian, artisanal feel to it and (the best part yet) the prices are very reasonable. There are gorgeous ceramics from India as well as vintage and handmade Moroccan, Mexican and Indonesian pieces.
Jo also designs and sells her own fashion and accessories online and in store, as well as many other niche designers with most price points under $100. Some of our other favourite goodies on the shelves include Mrs Darcy scented candles and pillows, Mister Moss plants and works by Melbourne artist and designer Chloe Planinsek.
The thing I love most about the Jfahri store (besides the stunning one-off pieces available) is that they are constantly evolving and getting new stock in. I walk past the store quite often and feel like there is always something new, which all made sense when Jo explained they get new stock in 2-to-3 times a week. To keep up with all the new stock coming in best to keep an eye out on the Jfahri Facebook Page.
DISCOUNT FOR ALL READERS
So this is dangerous, especially with free shipping on orders over $100! Jo has been kind enough to offer a special 20% discount storewide for the next 7 days for Interiors Addict readers! Simply quote Interiors Addict in store or enter the promotional code Interiors Addict online to receive the discount.
You can find Jfahri at 69 Toorak Rd, South Yarra VIC 3141, open 10am to 6pm, 7 days.