I have always LOVED new IKEA catalogue time. How exciting is it? It doesn’t matter if you need something new for your home or not, it’s always a great display of smart, innovative, stylish design at affordable prices. From the days when I first discovered IKEA and kitted out my entire apartment with it (yes, it was like an IKEA showroom in the nineties) to these days, when I mix the odd IKEA piece in with vintage and other more expensive items, I love it! The IKEA catalogue, to a design or interiors lover, is like a really good bumper issue of your favourite magazine.
It’s not just the products, it’s all the styling inspiration too. I’m not alone either. They print around 5 million copies in Australia. Wow. It’s also the second biggest publication in the world after the bible. Love that stat.
The new one’s out on Monday but I already have one! Ner-ner-ner-ner-ner! It was launched to media at IKEA Tempe last night, alongside the new textiles collection, which is set to become an even more important part of the brand’s offering.
A large space was wonderfully styled to showcase the new textile designs and the array of possibilities to create with them, from curtains to cushions, napkins, decorations, kids’ play tents and more. This table setup was particularly divine.
And here’s some more of the gorgeous displays we were treated to
This was my favourite design (that’s fabric on the wall)
And here’s a close-up
And how fun is this colour-in fabric for kids?
I went to the launch of the new PS 2012 collection earlier this month and it was great to see some of my favourites in a different location last night, especially this bamboo table (love it, wish I needed a new table!), plastic/wood composite chairs and the designer-look pendant light.
And of course this catalogue is also available in app format, available on Monday too, with loads of extra content like video and how-to guides. You can scan your iPad over icons on certain pages to see extra features.
You know you want the paper version though, don’t you? From what I’ve perused already, looks like there are some great new products, and the best textile collection in years, so I thoroughly recommend you head into store next week.
While I was there I went for a browse of course, and found some great new rugs, which I’ll share with you next week.
So sad I missed this event. Thanks for the photos Jen!
I hoped you would be there Viv! 🙁
I was at IKEA last weekend, saw the PS bamboo table and fell in love. 🙂
Laura Hanks-Ruttyn says
Oooh, am so excited! Thanks for sharing a sneak peek! How I love the annual IKEA catalogue! And new rugs?!?!? Can’t wait to hear all about them. I need to fall in love with a rug I can actually afford!
Ours is launching on Thursday, looking forward to it too!