Country Road has unveiled this year’s Window Project. The annual collaboration between the store and the RMIT Diploma of Visual Merchandising program is now in its sixth year.
The 10-week program kicks off with a briefing session for the students at the Country Road head office and asks the students to design and implement a series of windows showcasing the homewares range, to be displayed at the brand’s flagship store in South Yarra. Over the next 10 weeks the students work to a real life brief – developing and working through concepts, taking feedback and direction from the Country Road team, liaising with suppliers and finally installing the window concepts.
Managing director Sophie Holt says: “We always love working with the RMIT students. Every year their ideas are new and fresh, pushing the boundaries of visual merchandising while still working to a real life brief. It’s great to support a new group of talented young designers.”