Stocking furniture and homewares that are “a tad out of the ordinary,” Ipso Mofo is a no-nonsense, non-pretentious online store, focusing on quality, colourful, quirky lifestyle products from independent makers.
Featuring wares largely designed and manufactured in Europe, there’s nothing mass-produced or made in China in sight! With all their brands being small indie producers, founder Paul Noe started Ipso Mofo after struggling to find products for his own home. “Other than the usual high street stores, we would either find lots of Chinese made replica furniture or at the other end of the scale, high-end products that were out of the average person’s price range. We felt there was a gap in the mid market in Australia for cool design products made by boutique brands that you wouldn’t have to sell the car to afford.”
Proudly the only Australian stockist for all their brands, Ipso Mofo takes a fresh, tongue in cheek approach, by not taking themselves too seriously (you’ll definitely have a laugh or two browsing through their website). With a style that is “anti-minimalist”, more quirky brands will be added soon, with Paul also hoping to start offering Ipso MoFo as a platform for Australian-made products. “We would love to represent more Aussie brands and give some upcoming designers an outlet to show off their stuff.” Watch this space!