Stocking furniture andย homewaresย that are “a tad out of the ordinary,” Ipso Mofo isย a no-nonsense, non-pretentious online store, focusingย on quality, colourful, quirky lifestyle products fromย independent makers.
Featuring waresย largely designed and manufactured in Europe, there’s nothing mass-produced or made in Chinaย in sight!ย With all theirย brands beingย small indie producers, founder Paul Noe startedย Ipso Mofoย after struggling to find productsย for his own home. “Other than the usual high street stores, we would either find lots of Chinese made replica furniture or at the other end of the scale, high-end products that were out of the averageย person’s price range.ย We felt there was a gap in the mid market in Australia for cool design products made by boutique brands that youย wouldn’t have to sell the car to afford.”
Proudly the only Australian stockist for all their brands, Ipso Mofo takes a fresh, tongue in cheek approach, by not taking themselvesย too seriously (you’ll definitely have a laugh or two browsing throughย their website). With a style that is “anti-minimalist”, more quirky brands willย be added soon, with Paul also hoping to start offeringย Ipso MoFo as a platform for Australian-made products. “We wouldย love to represent more Aussieย brands and give some upcoming designers an outlet to show off their stuff.” Watch this space!