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Greg Natale celebrates a decade in business

November 21, 2011

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Belle Coco Republic Interior Designer of the Year 2011 Greg Natale is celebrating ten years of running his own business this week. What a year itโ€™s been for Greg! Not only winning the top accolade, but a collaboration with Designer Rugs and an anniversary too. Congratulations to Greg, who I recently had the pleasure of meeting.

I asked him ten questions for ten years of Greg Natale Design and he kindly gave Interiors Addict readers an exclusive sneak peek behind the scenes of his latest project.

1. Tell me about how you got into the industry 10 years ago? I started Greg Natale Design after working for various design firms in Sydney for five years. I spent those years cutting my teeth in residential, retail and commercial firms. I decided to start Greg Natale becouse I had a clear vision of what I wanted to produce. I basically got to a point where I needed creative freedom and I am creative person so this is my outlet for expressing myself.

2. What was the interior design industry like then? I would say in the 19 years since I started my deisgn course, the general public has become a lot more design savvy and they see the value in design now. Apple really sums this up perfectly. In the last ten years the big difference has been the shift of moving from minimalism, the industry was entrenched in it. Donโ€™t get me wrong, I love minimalism but itโ€™s not right for every brief. So eclecticism become all the rage in the noughties.

3. What are the main differences these days? We really are now in the age of decoration where pattern, colour and personality are no longer dirty words. Minimalism is still very strong but it has more layers and contrast.

4. How does it feel to have been in business for a decade? It feels great, I am so happy to have survived! I have had an amazing decade and worked with a great team, great clients and amazing editors.ย 

5. What have been the biggest challenges? At the beginning it was building a portfolio and understanding the business side of running a design firm, then the crash of 2008! It really affected commercial work but I have always kept the work varied and residential work has been strong.ย 

6. What are you most proud of? Our large portfoilio of work, our collaboration with Designer Rugs and winning 2011 Belle Coco Republic Designer of the year which rounds off the year perfectly.

7. Has your style changed? How? Ten years ago I was already shifting to decoration but it will continue to change and evolve. My style now is richer and more layered. I think is down to whatโ€™s in vogue, bigger budgets and maturity.

8. Whatโ€™s next for Greg Natale Design? A bigger office, a furniture range and a carpet range. I really want to do a fabric range and a hotel to bring everything together!

9. What do you think about all these home renovation/design shows? I think theyโ€™re great! As I have said to you before, more over celebrity chefs and fashion designers! Itโ€™s happening in the USA where interior designers like Kelly Wearstler and Jonathan Adler have crossed into the mainstream

10. Do you think the general public is much more interested in, and capable of, creating a stylish home these days? For sure. The general public sees the value in design now so they buy great books and do research on great blogs like yours. The internet really has helped all of us become become more design savvy. Itโ€™s so easy for everyone to research now.

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While we featured a gloriously colourful home on M While we featured a gloriously colourful home on Monday, this one is a masterclass in serene neutrals! And how good is this bunk room?!

Take the tour on the blog now. Via link in bio.

#neutralhome #neutralhomedecor #bunkroom #bunkbed #bunkbedsforkids #builtinbunkbeds #skylights #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #realhomes #holidayhousesofinstagram #nswsouthcoast #wollongong #wollongonghomes

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๐Ÿ“ท@the.palm.co
Washable rugs, eco-friendly play mats, reversible Washable rugs, eco-friendly play mats, reversible linen, gorgeous wallpaper and the chance to win a beautiful bouclรฉ recliner chair!

Today's kids room roundup is full of loveliness if we don't say ourselves!

Via link in bio now.

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A glass shower screen is not the only option! In A glass shower screen is not the only option!

In this 80s villa reno, @trentinidesign took inspiration from an archway typical of the era and used it throughout the home.

The bathroom was transformed from a classic three-piece set up that included a shower, bath and vanity. Kathryn removed the bath and split the room in half and designed an arch to sit between the two zones. 

โ€œI wanted something spectacular. Rather than having a vanity with a piece of glass like you would typically see, I was really trying to push myself as a designer. It was costly but it worked out well and the feedback has been great."

Swipe for the before and follow the link in bio to see the rest of this home.

#bathroomdesignideas #bathroomtrends2023 #showerscreen #showerscreens #archways #apartmentrenovation #interiorsblogger #interiorsaccount #interiorsaddict #theinteriorsaddict #jenbishop #realreno
One half of popular parenting podcast @wedonthavet One half of popular parenting podcast @wedonthavetimeforthis, turns out former Neighbours actor @gemma_peanut is even more multi-talented than we thought! Will you check out the joyful and colourful reno of her holiday home (and airbnb) @yo_caba_caba?!

Head over to the blog via link in bio to read all about why she went bold and full of pattern in this project, which is a stark contrast to her zen and neutral Northern Beaches abode.

There's also plenty of details about where things are from etc.

"Iโ€™m not an interior designer so I just chose what I liked and followed my gut. Ultimately this home has been an opportunity to explore my alter ego โ€“ it allowed me to do things that I wouldnโ€™t normally do.โ€

๐Ÿ“ท @tanikablair_photography 

#interiorsblog #interiorsaddict #theinteriorsaddict #jenbishop #gemmapeanut #wedonthavetimeforthis #parentingpodcast #parentingpodcasts #holidayhousesofinstagram #cabaritabeach #airbnbstyle #airbnbstyling #colourandpattern #wallpapergoals #patternedtiles #featuretiles #poolgoals #sparkjoy #yocabacaba #boldinteriors #funinteriors #colourfulkitchen
Not many friends in life fall into the unofficial Not many friends in life fall into the unofficial family category and they're a special gift. So ends three weeks with @danisteve81 who left her husband and son in the UK (I'm forever grateful they lent her to me!) to come and cheer me up and help me in the most practical ways after I spent Christmas and New Year in hospital. There were tears and I miss her so much already but how amazing to have had all that time together as adults. Such a rare treat and would never have happened without having been through something so challenging. Silver linings and all that. So many other friends have also been incredibly thoughtful and kind. There aren't many times I'd say this without cringing but I am 100% blessed!

I still cannot believe we have been friends since we were 12! 12! Are you still close with your childhood besties?
The renovation of this 80s beach shack @camillo_ho The renovation of this 80s beach shack @camillo_house is a work of art and while almost every surface was updated, the decision to keep the original slate floor was genius if you ask us. 

Owner @clarehillier__ says: "With its purple, pink, red and brown tones, the slate was the starting point for our interior palette."

Come and check out the before and afters via link in bio now and read the reno story. It's a real beauty.

And you can book it for your next holiday too!

Blair Smith Architecture @kateshanasy

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Me and my boys ๐Ÿ’— Me and my boys ๐Ÿ’—
Just a couple of dorks who've been friends for thr Just a couple of dorks who've been friends for three decades going out for a child-free dinner ๐Ÿ’“๐Ÿ˜
Excuse me while I die of a cute attack ๐Ÿฅฐ @damia Excuse me while I die of a cute attack ๐Ÿฅฐ @damianfrancis 

This doesn't happen often these days!
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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 8 years. She is married to Damian and mum to Sebastian and Charlie.

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