Australian soft furnishings brand Bandhini Homewear Designs is seeing fantastic success in the American retail market, now being stocked by big name stores Neiman Marcus and Crate&Barrel.
Sharm Schaffler, BHD’s USA director, says: “The response has been great and not only do the Americans love to deal with Australians, they most importantly find BHD’s Australian designs a refreshing, unique asset to their stores.”
Sharm’s mother, Tai Schaffler, founded the brand in 1993 from home in NSW, a young mum balancing a passion for design and raising her son. Design and concept now happens at BHD’s Talleubudgera Valley studio in QLD. Bandhini has its own manufacturing unit in India and develops collections for domestic and retail projects.
Growing up around beautifully handcrafted soft furnishings, Sharm saw the international potential for Bandhini. Aged just 23, he decided to make the big move overseas and represent Bandhini in the USA. His goal was to break through to the American interior designers and show them the beauty of BHD’s Australian designs, which he has now done. At the end of last year, Bandhini was the first Australian company to be nominated for the 23rd International Arts Award 2012 in the textiles category.