Content from various Pacific Magazines titles is being collated into a new Homes destination, the newest section of the Yahoo!7 Network, launched yesterday. Articles from Better Homes and Gardens, Home Beautiful, Diabetic Living, Your Garden and Better Basics will all be under one roof at Homes, which also has features to help consumers find inspiration and make purchases.
“The launch of Homes creates a premium destination for those who are passionate about home renovation and DIY,” says Yahoo!7’s audience and operations director, Kath Hamilton. “Anchored by leading brand Better Homes and Gardens the destination provides a wealth of content, information and engaging experiences from both the magazines and our advertising partners.”
Features include hundreds of ‘how to’ guides and video tutorials, a Paint Calculator to help with shopping estimates and various social media options. The launch is the “first stage” in a renewed focus from Yahoo!7 to provide “an ongoing market-leading digital presence” for Pacific Magazines brands.