Wholesalers don’t often get the limelight but they’re an essential part of the interior design process, often sourcing product from all over the world, presenting designers and decorators with an already edited selection to pick from.
Few wholesalers have the variety, customer service and merchandising skills of Queensland’s Boyd Blue. Shelley Boyd started the company 13 years ago with a vision to create a one stop shop for designers and decorators with “beautiful customer service” and products that differed to what every other wholesaler was offering. And that’s still the case today.
“I love working with professional designers who know what they want,” says Shelley. ”I have tried to build a business that offers exceptionally good service. We really do care about our clients and try to make their job as easy as possible. I am constantly travelling the world sourcing an eclectic mix of products and without companies like ours our clients would have to source from retailers.”
Everything Boyd Blue sells is handmade, another real point of difference, and Shelley loves natural fibres and materials. Handmade grass weave wallpapers, sisal rugs, mirrors, lamps and hand forged iron accessories are among the treasures she imports. “I am really proud of the fact that we are supporting small communities in a variety of countries and keeping these old traditional ways of manufacturing alive,” she says.
The company also represents brands such as Bandhini Homewares, Designer Boys and Pure Linen.
“Our products are eclectic, stylish, beautiful and different,” Shelley says. These are broken down into four key collections: Manhattan, Newport Coastal, Industrial and Ethnic Chic. Boyd Blue’s customers are interior designers, decorators, architects and a handful of boutique retailers. Customer service is as important today as it always was. “A ‘nothing is too much trouble’ attitude is our goal.”
Boyd Blue has showrooms in Brisbane, Sydney and the Gold Coast and an agent in Melbourne and custom services include cushions, lampshades and furniture finishing.