Darren Palmer and I share our secrets to PR and social media at decoration + design international industry seminar series

I’m delighted to announce that Darren Palmer and I will be sharing the secrets of using PR and social media to grow your design business as part of the international industry seminar series at Melbourne’s decoration + design in July.

I’ll be sharing my experience, both as a journalist and magazine editor and as a blogger. If you have questions on how to use Facebook, Twitter, Instagram and Pinterest to boost your design business and grow your brand, I’m your woman! I can also give you tips on how to spark the interest of a magazine editor or blogger.

Darren, who first shot to fame on reality TV shows homeMADE and The Block, is a regular in all the homes magazines as well as GQ. He’ll share his secrets to getting your work featured in the media and how that exposure has helped him grow his business and become one of Sydney’s most talked about up and coming designers.

You can find out more details and book your ticket here. I hope to see you there!

Darren Palmer

Darren Palmer makes an appearance on tonight’s episode of The Block

Interior designer Darren Palmer, who himself shot to fame on a reality TV show, appears on tonight’s The Block. Interiors Addict had a quick Q&A with him about his thoughts on this season.

Photo L-R: Block judges Neale Whitaker and Shaynna Blaze with Darren Palmer.

[Read more...]

The new Grand Designs Australia magazine

It’s the latest magazine for those of us who love interiors, exteriors, renovating or just nosing around other people’s homes! The Grand Designs Australia magazine launch issue came out this week and it’s one chunky publication!

If you loved the TV series (both UK and Australian versions, and I’m afraid, as a Pom, I’m going to have to say I prefer the original!), you’re bound to enjoy this. Its panel of expert contributors include Interiors Addict favourites Shaynna Blaze and Darren Palmer, as well as real estate boss John McGrath, architects Robert Harwood and Justin Quinlan, sustainability expert Emine Mehmet and more.

The first few pages discuss the latest trends in furniture, homewares and technology. Darren Palmer has written a fantastic feature on planning your interior. If you have no idea where to start, this is perfect for you and walks you through the entire process, whether you’re doing it yourself or getting a professional in to help.  There’s a feature on the latest colour trends by managing editor Kate St James, and interior designers Greg Natale, David Hicks, Stacey Kouros, Alexa Nice and Shareen Joel are profiled as the taste makers of 2012. All that before you even get to the architecture!

[Read more...]

Learn about the business side of being an interior designer from some of Australia’s finest

Last month I interviewed Greg Natale, Thomas Hamel, Jason Grant and Darren Palmer about the business side of their job, for Dynamic Business magazine. There’s been huge interest in this article, so if you haven’t been able to get hold of a copy at your local news agency, I’ll happily send you a PDF, free of charge. Just email me at interiorsaddict@gmail.com with DB in the subject line, and I’ll send it to you tomorrow. Enjoy your Anzac Day, readers! Jen x

Designer cover stars Greg Natale, Thomas Hamel, Jason Grant and Darren Palmer

I hinted at this exciting project the other week and now I can finally tell you what it was all about! For those of you who don’t know, for my day job I’m editor of Dynamic Business magazine. I recently started thinking about the business side of being an interior designer and what it takes to really make money, go far and have longevity in this industry. Nobody really talks about the perhaps less glamorous business and admin side of the creative industries so I thought it’d be a great idea to interview some people at different stages of their design careers.

The article came together really well (if I don’t say so myself!) with some great insights. I spoke to Thomas Hamel, who has been in the game for 20 years and Greg Natale, who just celebrated ten years of having his own practice. Then there’s Darren Palmer, who shot to fame on homeMADE and The Block (he’s a guest judge on the new series too) and whose business is really starting to take off, and Jason Grant, the freelance stylist working the personal brand with his Murobond paint collections, blog and various collaborations.

The mag’s in news agencies from tomorrow. I hope you enjoy the read. It was a really fun photoshoot!

Are you an interior designer with a head for business or do you find that side of it challenging?

Photography by Chris Walsh.

Just hanging out with four of the country’s top interior designers, as you do…

(L-R) Greg Natale, Jason Grant, Interiors Addict Jen, Thomas Hamel and Darren Palmer. 

I’ll tell you the story behind this shoot next month…